Beaute Luxe to distribute Paris Hilton and Kenneth Cole in Africa travel retail

By Faye Bartle |

Left: Beauté Luxe Group CEO David Dayan. Right: Gold Rush by Paris Hilton.

Beaute Luxe has signed a distribution agreement with the Parlux group to distribute its brands Paris Hilton and Kenneth Cole in the African travel retail market.

The fast-growing distributor of perfumes and cosmetics in the channel, established by CEO David Dayan in 2019, Beaute Luxe will be looking after the two high-profile brands across the territory in 2023.

Shoppers will be able to find the products in duty free in countries such as Rwanda, Uganda, Burundi, Tanzania, Ethiopia, Djibouti, Togo, Cameroon, Benin and Mauritania, according to the company.

READ MORE: Beauté Luxe to distribute Mäurer & Wirtz’s brands in Africa

Paris Hilton, the eponymous brand of the entrepreneur, DJ, singer and businesswoman, offers 19 licensed product categories and 45 branded stores in the Middle East and Asia.


Beaute Luxe will be looking after Parlux’s Paris Hilton and Kenneth Cole brands in African travel retail in 2023.

READ MORE: Beauté Luxe Group signs with Puig to distribute fragrances to Africa’s markets

Kenneth Cole has created more than 25 fragrances since 2002, and appeals to ‘the modern, sophisticated man who seeks innovation, quality and style’.

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