The opening marks a new phase in the company’s development in Senegal.

Lagardère Travel Retail has officially inaugurated its reinvented Aelia Duty Free and CASE BI stores at Blaise Diagne International Airport in Dakar.

The opening marks a new phase in the company’s long-term development in Senegal, and builds on a successful first phase of operations at Blaise Diagne International Airport, where Lagardère Travel Retail opened its first stores in 2017.

Fully redesigned, the two stores are said to reflect Lagardère Travel Retail’s international standards of operational excellence, premium brand curation and customer-centric design.

The refreshed commercial space features a more fluid layout, immersive digital tools, upgraded services, and an expanded selection of leading international brands across duty free and travel essentials.

Lagardère centres a strong sense of place

With a strong sense of place at the heart of the shopping experience in Dakar, Lagardère Travel Retail aims to make its stores at Blaise Diagne International a showcase for Senegal, offering travellers an authentic and meaningful connection to the destination.

Accordingly, the retail spaces feature a curated selection of Senegalese and African brands, including Notabané, Land of Africa, Réserve d’Afrique, Scent of Africa and Teasse, highlighting regional craftsmanship, creativity and savoir-faire.

Alongside this local focus, the stores also showcase a refined selection of prestigious international brands, including Parfums de Marly, a niche haute perfumery house, and leading British fragrance brand Jo Malone, further elevating the premium positioning of the airport’s retail experience.

Left to right: Jean Martin Jampy, Managing Director, Teranga; Vincent Romet, CEO France & Luxembourg, COO Middle East, South East Asia & Africa; Sountou Bousso CEO Lagardère Travel Retail West, Central & East Africa; Cheikh Bamba Dièye, CEO of Blaise Diagne International Airport; Askin Demir, CEO of LAS.

New-generation digital screens, electronic shelf labels providing clearer and more dynamic product information, and an innovative children’s retail concept – deployed for only the second time within the Lagardère Travel Retail global network – are designed to make the shopping journey more engaging for families.

Lagardère Travel Retail West, Central & East Africa CEO Sountou Bousso commented: “The reopening of Aelia Duty Free and CASE BI at Blaise Diagne International Airport reflects our long-term commitment to Senegal.

“After a successful first phase of operations spanning almost a decade, we continue to invest and reinvent our concepts to meet the evolving expectations of travellers and our business partners.

The retail spaces feature a curated selection of Senegalese and African brands, while incorporating international standards of operational excellence.

“By combining international excellence with a strong local identity, our ambition is to deliver ever more meaningful travel experiences and to continue setting the benchmark for travel retail in the region, while positioning our stores as true showcases of the countries in which we operate.”

Blaise Diagne International Airport CEO  Cheikh Bamba Dieye noted: “It is a great honour for us to celebrate the reopening of Lagardère Duty Free stores at Blaise Diagne International Airport. This opening reflects the strength, reliability, and durability of our partnership with Lagardère Travel Retail, built on professional rigor and respect for Senegalese culture.

“Together, we share a common ambition: to offer passengers a modern, high-quality retail experience that highlights the identity of Senegal, contributes to the airport’s attractiveness, creates jobs, and strengthens the country’s position as a leading aviation hub in West Africa.”

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