Perfetti Van Melle has announced the appointment of Essential Communications PR & Media Consultants to liaise with the travel retail trade magazines, online news media and relevant sector press on behalf of its two leading global travel retail brands Mentos and Chupa Chups.
Essential Communications’ portfolio already includes Imperial Tobacco, Nestlé ITR, William Grant & Sons, and TFWA.
Perfetti Van Melle is currently ranked as the third largest sugar confectionery/chewing gum processing company in the world and is striving to become a key player in the travel retail confectionery sector.
“At PVM GTR our focus is on two of the few truly global brands in sugar confectionery and chewing gum: Mentos and Chupa Chups,’ says PVM Global Travel Retail Director Mark Laros.
“All of our products are exclusive for the travel retail market: the Mentos Jumboroll and Chupa Chups Mega Chups being our icons. We have worked very pro-actively to build our business in travel retail over the past few years and believe that Essential Communications will help us to further enhance PVM’s position in the marketplace through focussed communications.
“EC will also play a key role in creating a tactical advertising and sponsorship programme within the travel retail media which will most effectively support our marketing strategy.”