Lovely Distribution Company’s celebrity scents rack up RwandAir listings

By Charlotte Turner |

RwandAir will list two fragrances from The Lovely Distribution Company’s portfolio in its Spring/Summer offer.

 

The celebrity scents – Lovely by Sarah Jessica Parker and Darling by Kylie Minogue – have joined the women’s fragrance line-up on board and online, facilitated by inflight concessionaire 3Sixty Duty Free.

 

In total, four skus are available: Lovely by Sarah Jessica Parker in 100ml and 50ml edp sizes and Kylie Minogue Darling in 75ml and 30ml edp sizes.

 

Kylie Minogue’s Darling EDP was relaunched in October 2021 with select retailers in the UK and Spain, while the wider UK, Europe and travel retail launch kicked off in January 2022.

 

NEW VEGAN FORMULA

Darling was first launched ‘with great success’ in 2006, said LDC. Created by perfumer Ilias Fremendis, Kylie Minogue Darling retains the original scent architecture, but has been reimagined using a vegan formula. The price onboard will be $41.60 for the 75ml ($52 domestic) and $24 for the 30ml ($30 domestic).

Sex & The City star Sarah Jessica Parker released her first fragrance, Lovely in 2005. “It remains a top selling global brand and has become the signature scent for women of all ages with its fruity interpretation of modern glamour,” said LDC.

 

Onboard the 100ml scent is listed at $49.60 ($62) and the 50ml at $38.40 ($48).

 

‘QUALITATIVE AND ON TARGET’

Lovely Distribution Company CCO Jacqueline Kissenpfennig commented: “These two fragrances will appeal to women of all ages; the timeless classic Lovely and the modern, updated Darling in a variety of sizes to suit every budget. Perfect for self-purchase or as gifts, we’re confident that these two Celebrity scents will quickly prove themselves onboard.”

 

3Sixty Duty Free VP of Operations Mario Mouarbes added: “We’re very pleased to add these two fragrances from global icons Sarah Jessica Parker and Kylie Minogue to the RwandAir inflight offer. Celebrity brands only work long term if the product is qualitative and on target – Lovely and Darling have both received excellent endorsement, so we are confident of their suitability for the RwandAir passenger profile.”

 

The Lovely Distribution Company Ltd is currently global licensee for Sarah Jessica Parker Beauty (SJP) including global manufacturing, marketing and distribution rights.

 

Kylie Minogue Darling EDP is exclusively distributed in the UK, Europe and Global Travel Retail by The Lovely Distribution Company Ltd.

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