Omnichannel travel retailer 3Sixty Duty Free has partnered with low-cost carrier Thai VietJet to “enhance” the on-board shopping experience. 

Through the deal, 3Sixty also hopes to tap into the Vietnamese travel retail market.

Passengers will now have access to a broader range of premium products through the bolstered in-flight shopping programme.

The partnership is also aiming to introduce initiatives that change the way travellers shop during their journeys. 

3Sixty said in a statement it will offer “unique” experiences that cater to the evolving needs of modern travellers. 

It “remains dedicated to its omnichannel vision” and will “elevate” both shopping and brand engagement both onboard and online. 

“We are  delighted to be developing our partnership with Thai VietJet to redefine the inflight and omnichannel shopping experience in these respective markets,” said 3Sixty Chief Operating Officer, Alex Anson. 

“This partnership further  underscores our commitment to continue expanding our inflight and omnichannel business with  key airlines around the world.” 

3Sixty Duty Free: Tracking ‘important milestones’

3Sixty is a leading in-flight retailer and has a growing presence across airport duty free and paid retail across the Americas. 

It partners with suppliers to offer them innovative marketing initiatives and access to omnichannel platforms. It also develops training programmes and hosts logistics and inventory management solutions. 

Earlier in October, 3Sixty won the contract to operate inflight duty free services onboard Thai Airways.

In a statement, 3Sixty says the deal represents ‘an important milestone’ in supporting its continued strategic growth with its airline partners to drive the inflight and omni-channel business.

Last month, it made its airport retail debut at Ontario International Airport (ONT) in Southern California. In 2022 it inked a 10-year concession agreement at ONT, with the Ontario International Airport Authority Board of Commissioners green lighting the way for 3Sixty to deliver duty free services to passengers at the airport.

The Shilla Duty Free took a 44% stake in 3Sixty in 2019 as it eyed international expansion opportunities.