99ML by Horstmann breaks into Australia TR market on sustainability 

By Kristiane Sherry |

99ML by Horstmann Sydney Australia

99ML by Horstmann has launched in Sydney Australia with Gebr. Heinemann.

Men’s grooming brand 99ML by Horstmann has secured an area at Sydney Airport, Australia, with Gebr. Heinemann, as its sustainability credentials continue to win fans.

The Denmark-based, Italy-made label has built on its presence with Avolta at India’s Bangalore Kempegowda International Airport to expand into Sydney Airport Terminal 2. 

Listed in its branded area are seven sets with a total of 13 individual 99ml products, all also available as standalone items.

Each product is 99ml by volume, making them airport security compliant globally. They meet the needs of male travellers who choose to avoid taking bulky grooming items with them when they travel. 

Each product is certified vegan by The Vegan Society, is organic, and packaged in fully recyclable materials. 

Sets available with Heinemann at Sydney include the Vital Travel Kit (with Eau de Toilette, Facial Serum and Deodorant) and the Beard Grooming Travel Set (containing Eau de Toilette, Beard Shampoo and Beard Polish). 

All 99ML by Horstmann products are made in the Vicenza-Padua-Venice area, a region well known for producing the world’s best cosmetic products. 

Each carries the Horstmann family coat of arms which dates back to the year 1350, adding a premium feel to the brand.

99ML by Horstmann: Sustainability ‘at the forefront’

“It is a privilege to be working with Heinemann in one of the world’s most exciting airports at Sydney, where passenger traffic is currently rising rapidly, as Australia reasserts itself as one of the key global travel retail markets,” said CEO Johan Horstmann. 

“Early feedback from Heinemann is very positive for the products in their first few weeks on sale in Heinemann Duty Free.

“We are the world’s only brand that caters solely for airline passengers. The 100ml rule for airport security is a de facto standard in the world now and with the 99ML by Horstmann products in their hand luggage, male travellers are assured to have what they need for their trip, be it for business or pleasure.  

99ML by Horstmann range

The full 99ML by Horstmann product range

“With consumers demanding brands which put sustainability at the forefront, not least in travel retail, our products hit the mark with their vegan, organic and recyclable nature.

“We have a premium look, attractive pricing and high-quality scents and ingredients for the products – the quality is underlined by our brand now being listed with two of the world’s great travel retailers in Heinemann and Avolta. 

“This is a very exciting time for our brand and I look forward to announcing more new business in airport retail in the coming months.”

Back in 2020, 99ML by Horstmann secured listings with KrisShop and Singapore Airlines.


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