Acclaimed Masters of Wines & Spirits to arrive at DFS Macau City of Dreams

By Luke Barras-hill |

Cognac, champagne, whiskey and wine display zones will feature at the pop-up.

DFS Group will deliver the tenth annual Masters of Wines and Spirits (MOWS) exhibition to T Galleria by DFS, Macau, City of Dreams for the first time.

Running from February to April, MOWS will showcase more than 100 of the world’s rarest and finest wines, spirits and champagnes from 65 world-leading brands and houses.

At the T Galleria, visitors will discover the Masters of Wines and Spirits pop-up featuring cognac, champagne, whiskey and wine display areas each presenting unique or exclusive items.

Guests can scan QR codes on adjacent displays to understand more about the products, their origins and narratives.

TASTINGS, ACTIVATIONS, GUEST BARTENDERS

In addition, The Masters Bar will be open throughout March and April for special tastings, activations and guest bartender appearances.

“We are thrilled to present the tenth edition of our esteemed Masters of Wines and Spirits exhibition, and to introduce City of Dreams Macau as our host location for the first time, reinforcing our commitment to our China customers,” said Christophe Marque, President Merchandising, DFS Group.

“This anniversary event underscores DFS’ position as the finest curator in the travel retail industry, presenting yet another innovative and outstanding collection of rare products, many of which have been developed exclusively in celebration of this year’s Masters of Wines and Spirits.”

Hosted annually, DFS’ Masters of Wine and Spirits is part of an experiential programme of exhibitions spanning its five pillars of luxury: Wines and Spirits, Beauty and Fragrances, Watches and Jewelry, Fashion and Accessories, and Food and Gifts.

MOWS recognises the combination of industry expertise and the efforts of DFS’ merchant teams working to develop specific products for the occasions.

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