Aelia Duty Free is hosting a FIFA Women’s World Cup-themed promotion across its Auckland, Christchurch and Queenstown airport stores.

Running alongside the month-long football competition, the in-store promotion rewards shoppers with instant wins and a grand US$3,000 cash prize.

Anyone who spends $20 on their VISA card in any of the Aelia Duty Free or parent company LagardèreAWPL stores qualifies to play in an online penalty shoot-out competition. 

In addition, it is running a number of promotions on global and local brands it holds exclusivity deals with, including Burberry Goddess Eau de Parfum, local artisan skincare maker Anoint, North Island-based M&H Honey, and Kiwi confectioner Sweet Disorder.

Travellers can shop online and pre-order for both arrivals and departures at the retailer’s website.

Aelia’s deals come as a result of a partnership between the retailer and all major FIFA affiliates. Brand collaborations include those with official drinks sponsor Coca Cola, official snack sponsor Smiths chips, and official payment partner Visa. Velocity Brand Management, FIFA’s licensor, is also involved.

New Zealand visitor arrivals soared by 85.7% year-on-year to reach 152,450 in June 2023.

 “We’re proud to be bringing the FIFA Women’s World Cup experience to customers in all 39 of our stores across New Zealand, and especially for international visitors coming to New Zealand,” said Przemyslaw Lesniak, LagardèreAWPL co-CEO.

 “With visitor numbers fast growing compared to last year, international travel is returning quickly to New Zealand shores. International travel is back! Shopping at Duty Free is back!” 

Lesniak added: “We are proud to showcase unique New Zealand products to international travellers through Aelia Duty Free, creating magical moments for every traveller that passes through our doors.” 

Aelia Duty Free has been trading as the sole duty free operator at Auckland Airport since 1 June.

At the time, Mark Thomson, Chief Commercial Officer, Auckland Airport, said: “Aelia Duty Free offers a great choice of products, with beauty and cosmetics typically topping the list as some of the most purchased at Auckland Airport. All of our customers’ favourites will still be available plus many more being added.”