All eyes on Shilla Duty Free and La Prairie for Skin Caviar Eye Lift launch

By Andrew Pentol |


The two-day event attracted over 200 VIPs and Key Opinion leaders from Korea and China.

The Shilla Duty Free (Shilla) and La Prairie celebrated the unveiling of the Skin Caviar Eye Lift with the first ‘Eyes in Focus’ photographic exhibition. The two-day event was held on 5-6 November 2019 at Shilla Seoul’s Yeongbingwan event space. It attracted over 200 VIPs and Key Opinion leaders from Korea and China.

La Prairie Skin Caviar Eye Lift boasts the latest caviar incarnation which increases caviar’s full lifting effect to revive the gaze. The blending of Caviar Premier and La Prairie’s Exclusive Cellular Complex created the cure for the whole eye area. It replenishes eyelid elasticity while diminishing under-eye bags and wrinkles.

The product’s dual-pump design further elevates the ‘gaze-saving’ experience where La Prairie’s gold caviar beads and tourmaline-pink gel-cream are drawn up to a fresh mixture on each pumping action.

‘Eyes in Focus’ was conceived by La Prairie’s collaboration with three Swiss artists whose works were featured at the Art Basel 2019 show in Basel, Switzerland.

Selected VIPs were invited to the ‘Caviar Art Dinner’—named after the bridging role of the new La Prairie Skin Caviar Eye Lift between Caviar and Art—where menus were prepared by caviar-inspired chefs from The Shilla Seoul. Live piano and violin music contributed to the atmosphere.


Jean-Marc Loi, Regional Director of La Prairie Travel Retail Asia said: “Last year, La Prairie was proud to partner with The Shilla Duty Free to create the first Beauty House at Yeongbingwan. This November, riding on the success of our collaboration, we further elevate the client experiences by bringing an art exhibition to our VIPs in the same esteemed location.


‘Eyes in Focus’ was conceived by La Prairie’s collaboration with three Swiss artists.

“The ‘Eyes in Focus’ photographic exhibition celebrated the beauty of the gaze through the prism of art. Each photographic installation reflects our latest innovation—Skin Caviar Eye Lift—which would revive, raise and redefine the gaze. By deploying this new engagement format, we allow our clients to see, feel and connect with La Prairie from a different perspective.”

Younghoon Kim, Executive Vice President Merchandising Team, The Shilla Duty Free added: “We are getting offerings from diverse beauty brands to cooperate with as Shilla is now recognised as one of the leading global duty free especially in perfume and cosmetics. We will try our best to deliver another level of experience to our customers.”




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