Anna Sui launches sequel to successful Secret Wish scent

By Charlotte Turner |

Inter Parfums and Anna Sui have recently launched ‘Fairy Dance’; an addition to the American fashion designer’s fragrance line and sequel to the popular Secret Wish fragrance, into GTR.

 

Fairy Dance made its debut during the official launch in Asia during April and May, where Sui actually presented the new fragrance at several events throughout Asia and participated in many one-on-one interviews.

 

According to Inter Parfums, every fragrance created under the Anna Sui brand is very personal to the American designer and ‘she puts her all into the creation and development of each fragrance’.

 

 

“Fairy Dance is a warm, shimmering, seductive fragrance,” remarked Sui with an exclusive comment to The Business. “One that captures good times, lighthearted laughter, and a girl’s yearning for her deepest wishes to come true.  It’s a celebration of life and joy, happiness and radiance…all imagined within an enchanted fairytale garden.”

[Patricia Rodrigues and TRBusiness Editor Charlotte Smith at Inter Parfums USA headquarters]

 

‘TREMENDOUS OPPORTUNITY’

“Keeping in the tradition of the Anna Sui fragrance history in Asia, we know we have a tremendous opportunity,” said Patricia Rodriguez at Inter Parfums.

 

Rodrigues describes the fragrance as a Fruity Floral, “which opens with notes such as Tangerine, Mango and Pink Pepper that moves into a balanced heart of Rose, Peony and Bamboo. The final dry down adds the warmth of Sandalwood, Vetiver and Vanilla.”

 

Anna Sui Fairy Dance Secret Wish fragrances are available at HKIA in 30ml, 50ml and 75ml Eau de Toilette flacons, which feature three concave sides and a charming fairy on its stopper.

 

Look out for a full-length feature on Anna Sui fragrances in the Beauty Report to be featured in the June issue of the Travel Retail Business magazine.

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