APTRA Exchange panel promotes need for CSR-driven KPIs and tenders

By Charlotte Turner |

During an APTRA Exchange session, which took place during this week’s TFWA Asia Pacific Live conference and networking event, panellists discussed the need for all travel retail stakeholders to ‘put their hands in their pockets’ to create more sustainable and environmentally-friendly travel retail environments, as conscious consumerism reaches an all-time high.

 

The panel was expertly moderated by TRBusiness Managing Editor, e-zine, Luke Barras-Hill and comprised of Alexander de Nerée tot Babberich, Global Account Manager Airlines, Heineken Global Duty Free; Chris Morris, Director & Partner, Concourse; Simon van Moppes, General Manager, North Asia Travel Retail Pernod Ricard and Sunil Tuli, Group Chief Executive Officer, King Power Group (Hong Kong) and President of APTRA.

Panelists addressed the challenge of ensuring that all travel retail stakeholders consider the lifecycle of not only products in the channel, but also store furniture.

 

LIFECYCLE DEBATE

Morris of Concourse revealed examples of the way the company is attempting to help brands, retailers, airports and hotels think more considerately about what happens to their store or room furniture once they no longer need it.

Alexander de Nerée tot Babberich, Global Account Manager Airlines, Heineken Global Duty Free

Alexander de Nerée tot Babberich, Global Account Manager Airlines, Heineken Global Duty Free highlighted the companies recent CSR achievements and ambitions.

Babberich elaborated on Heineken’s ‘Brew a Better World’ 2030 commitments, which involve raising the bar on our environmental, social and responsibility actions in support of the UN Sustainable Development Goals. “We are now mobilising the organisation in an even more collaborative and ambitious way to ensure we deliver on our 2030 vision,” he said.

 

TRBusiness Managing Editor, e-zine, Luke Barras-Hill moderated the lively panel discussion.

TRBusiness Managing Editor, e-zine, Luke Barras-Hill moderated the lively panel discussion.

On the path to moderation and ‘no harmful use’, Heineken 0.0 – which was highly visible during the TFWA Asia Pacific event – is now available in 95 markets and, by 2023.

 

Heineken will also ensure a zero-alcohol option for at least two strategic brands in the majority of its operating companies accounting for 90% of our business.

 

With sustainability a key focus for APTRA’s research and advocacy work in 2022, it was fitting that Sunil Tuli was able to shed more light the association’s inaugural Sustainability Report, which allows members to ‘educate themselves on key issues and regulations’ likely to impact future business in the region.

 

This panel also discussed the growing need for the trinity to address CSR requirements and eco-friendly fit outs as a key metric in successful tenders and business operations and the different dynamics of brands and retailers in this respect.

 

The APTRA Sustainability Report, which concentrates on core travel retail markets in Asia Pacific, was unveiled exclusively during the second annual Travel Retail Sustainability Week (19-22 April) as part of an address from APTRA Board Member and Aer Rianta International (ARI) Chief Operations and Business Development Officer Nuno Amaral.

 

See the entire webinar session below.

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