Armani beauty celebrates Lunar New Year in Hainan with exclusive pop-up

By Faye Bartle |

Armani Beauty LNY 2023 pop-up in Hainan.

Actress Tong Yao (童瑶), the Armani beauty Ambassador for China, attended the opening ceremony.

Armani beauty is marking the Year of the Rabbit with an immersive pop-up store at CDF Haikou Duty Free International Shopping Complex in Haikou, Hainan.

The vibrant store, which launched at the beginning of January and will be in place until 15 February, was inaugurated with a glamorous opening ceremony on 11 January attended by actress Tong Yao (童瑶), the Armani beauty ambassador for China.

Visitors can take a stroll through the illuminated ‘ginkgo garden’ (complete with its holographic bunny residents) that surrounds the activation.

The store itself is inspired by the Chinese craftsmanship of ink brush painting artistry.

Upon entering the space, shoppers can discover a curated collection of the Armani beauty fragrance, make-up and skincare collections.

Armani Beauty LNY 2023 pop-up in Hainan.

The Armani beauty LNY pop-up at CDF Haikou Duty Free International Shopping Complex in Haikou is running from the beginning of January until 15 February 2023.

Signature products on display include the haute couture fragrance Armani/Privé Thé Yulong, which takes consumers on a sensory journey through the Chinese lands of the Yunnan region, capturing the beauty of the Yulong Mountains along the way.

Armani Beauty LNY 2023 pop-up in Hainan.

Limited edition cases for Armani beauty’s signature products feature designs inspired by the Chinese craftsmanship of ink brush painting artistry and the ginkgo leaf.

Key make-up products available to buy at the pop-up include the Power Fabric foundation, Lip Maestro lipstick and My Armani To Go Cushion Foundation in a limited edition gold ginkgo collector case.

The ultra-premium skincare range is represented with the Crema Nera Reviving Cream.

Armani Beauty LNY 2023 pop-up in Hainan.

Shoppers seeking to indulge in the brand’s ultra-premium skincare can purchase the Crema Nera Reviving Cream at the pop-up.

Before they depart, customers can choose a personalised gift from the range of limited edition cases available for the brand’s signature products.

Each features a special Lunar New Year design, which takes a cue from ink brush painting artistry and the ginkgo leaf.

In line with Armani beauty’s efforts to reduce its environmental impact, the pop-up store is constructed and eco-designed with 85% of all material from recycled sources and 20% of all fixtures are reusable.

Further to this, hollow structures offer a 17% reduction in weight, allowing the material to be separated out for end-of-life recycling.

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