L’Oréal has announced that Giorgio Armani has now reopened its ‘newly revamped’ flagship duty free boutique in the Sanya Duty Free Shop on Hainan Island in Mainland China.

The company says that the new format store opening was celebrated on 1 December in the presence of Miss World Zilin Zhang who visited the boutique aptly wearing a royal blue Giorgio Armani dress – so demonstrating ‘her close connection to the Italian fashion house and spoke about her favourite Giorgio Armani beauty products’, according to the company.

SHOWCASING GIORGIO ARMANI IN CHINA

This is the first duty free store in China to showcase Giorgio Armani Fragrances & Beauty’s new retail design which features open architecture and curved lines with touches of red.

The new Armani store at Sanya Duty Free.

FREE SAMPLING IN-STORE

These are apparently inspired by the iconic lipstick colour ‘Rouge #400’, which is said to provide an ‘impactful, modern and unexpected feel’.

The company said: “The space allows travellers to live a playful and exclusive experience and freely try the must-haves of Giorgio Armani makeup, like Lip Maestro, Lip Magnet, or the newly-launched My Armani to Go the Cushion, a revolutionary foundation, skincare – like the iconic Crema Nera and fragrances, like the Si range, or Armani/Privé Fragrances.

Giorgio Armani Face Designers say they are now setting to work with ‘their beauty expertise and made‑to‑measure professional service’ to provide a high-end customer experience for all travellers visiting the store.