Bacardi GTR appoints Sam Packard as Regional Director AMEA

By Benedict Evans |

bacardi

Pickard will oversee Bacardi partnerships across Dubai and the Middle East, India and South-East Asia, China and North Asia, and Australasia.

Bacardi Global Travel Retail (GTR) has announced the appointment of Sam Pickard as Regional Director of the newly created AMEA region.

Pickard has been with Bacardi GTR for over a decade, and has 25 years’ FMCG experience and over 5 years in travel retail.

Most recently Pickard led Bacardi’s GTR business in Europe.

Bacardi GTR noted Pickard is passionate about empowering and developing his team.

Pickard and his family will relocate to Singapore over the summer.

Commenting on Sam’s appointment, Leila Stansfield, Managing Director, Bacardi Global Travel Retail, said: “I am confident Sam will bring his considerable experience and passion for creating successful partnerships and impactful teams to the biggest market opportunities in AMEA to drive sustainable growth and standout brand building.  

Sam’s appointment reflects Bacardi’s commitment to building a strong pool of talented leaders, whose experience in one region is seamlessly transferrable to another.”

READ MORE: Bacardi Global Travel Retail appoints Darragh Ryan as Marketing Director

READ MORE: B&S’ King of Reach to attend TFWA AP as it eyes Asian expansion

Most popular

rss
image description image description
Europe

Lagardère Travel Retail opens JD Wetherspoon’s pub in Alicante Airport

Image Credit: Lagardère Travel Retail Lagardère Travel Retail has opened British pub chain...

image description image description
The Americas

Avolta wins 12-year dining contract at Toronto Pearson

Image Credit: Avolta Avolta has secured a new 12-year food & beverage contract at Toronto...

image description image description
Other Stores

VIEW NOW: Feb 2026 e-zine – food, confectionery and F&B special issue

Image Credit: TRBusiness TRBusiness' February 2026 e-zine is out now and ready to read! This...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend

In case you missed it...

left
image description
Hamad International and Qatar Duty Free prepare for Ramadan pax surge Middle East
image description
Lotte Duty Free partners with SK-II for VIP beauty masterclass in Seoul Asia & Pacific
image description
Estée Lauder marks Year of the Horse with Asia Pacific campaign Asia & Pacific
image description
TOUS spotlights LoveMe The Amethyst Elixir in Spain TR Channel News
image description
Extime Paris SPP falls to €31.70 as luxury momentum slows Europe
image description
Cartier celebrates Chinese New Year with sensorial pop-up at cdf Sanya Asia & Pacific
image description
Sekonda strengthens Avolta partnership with UK display unit roll-out Europe
image description
TAV Airports’ duty-free sales rose by +17% in 2025 Airports
image description
Lindt stages Tokyo Style Chocolate activations at Changi and Paris CDG Channel News
image description
La Mer marks Year of the Horse across Asia Pacific Asia & Pacific
right