Beauty&You’s ‘Merry Giftmas’ campaign at Hong Kong International Airport.

Beauty&You by The Shilla Duty Free has kicked off the festive season at Hong Kong International Airport with “Merry Giftmas”, a campaign designed to turn airport dwell time into convenient holiday gift shopping for departing passengers.

Positioned as a one-stop seasonal destination, the activation brings together what Beauty&You describes as the city’s most comprehensive line-up of Christmas-edition beauty sets, alongside exclusive products and promotional perks from leading global brands. The aim is to help travellers complete their gifting lists before boarding, avoiding crowded city shopping districts during the peak holiday period.

The retailer has curated a selection of limited-edition items and high-demand festive sets – several of which are already sold out in domestic channels – alongside savings of up to 60% on selected beauty lines.

With more than 200 international beauty and fashion accessory brands available and an airport perfume hall featuring over 2,600 SKUs, Beauty&You continues to position its offer as one of the most extensive in Asia.

Seasonal highlights include Diptyque’s Set of 5 eaux de parfum (Holiday Limited Edition), Clé de Peau Beauté’s Luminizing Face Enhancer 110, Nars’ Ethereal Aura Blush Palette, Benefit’s Benetint & Lip Oil Set, Chanel’s Coco Mademoiselle Eau de Parfum Intense Purse Spray (Holiday Limited Edition) and limited releases from Bvlgari, Jurlique, Jo Malone London and Marc Jacobs.

One highlight is Tiffany & Co’s Rose Gold Women’s Gift Set (Holiday Limited Edition)

To deepen engagement during the peak travel season, the retailer is also offering a series of purchase-with-purchase and gift-with-purchase incentives. These include a Police Eye Gingerbread Man plush ornament with any Police Eye purchase, complimentary Versace bags with HK$1,500 spent on Versace PFM lines, and Michael Kors accessories gifted with HK$1,200 spent on Michael Kors PFM products. All items are available in limited quantities and distributed at random.

Clé de Peau Beauté’s Luminizing Face Enhancer 110 is another highlight.

Beauty&You’s “Merry Giftmas” push underscores Shilla’s strategy of leveraging seasonal travel peaks to elevate the passenger shopping experience with curated collections, travel-exclusive items and airport-only perks.

READ NEXT: New Shinsegae Duty Free campaign with dancer KYOKA goes viral

READ NEXT: Incheon contract dispute boils over as Shilla exits; Shinsegae ponders next move

READ NEXT: Hong Kong Airport issues tender for travel accessories/smart gadget units