Blue Illusion Sydney debut

By Administrator |

Blue Illusion, one of Australia's largest independently owned boutique chains, is to open a new flagship store in Sydney's Domestic Terminal (T2) this June – its first store opening at an Australian Airport.


The retailer is said to offer 'quality, fashionable clothes for stylish women aged 35 and over' according to Sydney Airport, having grown from a small fashion wholesale company in Victoria to a national retail chain with 55 stores in just two decades.

The founders of Blue Illusion are the husband and wife team of Danny and Donna Guest who the airport says also dedicate significant resources to charity partnerships, including sponsoring 50 children through World Vision.

Donna Guest said, ‘We started Blue Illusion just over twenty years ago and in our wildest dreams we never imagined growing to the point we are at today. Ten years ago we had one Blue Illusion boutique in Melbourne – today we have over fifty stores in all corners of Australia.

‘I believe the fundamental reason behind our success is that we always listen to our customers – what they like to wear, how they feel, what inspires them. Our customers are discerning, stylish shoppers who are after quality made, beautiful garments and by listening to and valuing their opinion we are able to stock products that will truly enthuse them.’

Derek Larsen General Manager, Retail for Sydney Airport Corporation Limited said: ‘We are looking forward to welcoming Blue Illusion, a great Australian retail success story, to Sydney's Domestic Airport.’

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