Bluebell Group strengthens team with two key management appointments

By Trbusiness Editor |

Bluebell GroupBluebell Group has strengthened its top management team with two new appointments, each designed to bolster its strategic capabilities and strengthen its position in the Asian retail market.

Sharmila Murat has been named Group Chief Commercial Officer – a newly created regional position. Emmanuel de Place is taking over the role of President and Chief Executive Officer of Bluebell Korea. Both will report to the group’s President & CEO Ashley Micklewright.

Murat is charged with shaping and executing the group’s strategic direction. She has more than 25 years of strategic, operating, and investment experience in both the US and the Middle East. Murat was previously Chief Investment Officer at the Chalhoub Group, where she played a key role in the creation and launch of new brands and concepts.

Harnessing travel retail expertise

De Place brings over two decades of transformative leadership in travel retail and selective distribution of luxury, fashion, and high-end consumer goods to his new role.

He has spent most of his career at Lagardère Travel Retail, firstly in Canada and the US, then managing the fast-developing region of Central Europe.

Since 2010, de Place has been Regional CEO for Asia Pacific, based in Singapore, where he led the rapid development of the group’s luxury and fashion businesses, particularly in Greater China, Singapore, Australia and New Zealand.

Bluebell Group Sharmila Murat Emmanuel de Place

Sharmila Murat (left) and Emmanuel de Place (right) have taken up new management roles at leading Asian distributor Bluebell Group.

He was successful in forging new partnerships with both brands and local operators, shaping new business models, and developing innovative retail concepts and customer experiences.

“We are delighted to welcome both Sharmila Murat and Emmanuel de Place to the Bluebell Group,” noted Micklewright. “Their proven industry leadership in driving growth and transformative strategies will be invaluable in our journey towards our success in Asia’s luxury retail industry.”

The company added: “With these strategic hires, Bluebell Group reinforces its commitment to delivering unparalleled luxury retail experiences and further solidifies its position as a leader in the industry.”

READ MORE: The Bluebell Group acquires Hainan DF hub operator Star Brands Travel Retail

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