The pop-up is running until until 29 August 2025.

Bulgari has launched a fragrances pop-up in partnership with China Duty Free Group (CDFG) at the expansive cdf Sanya International Duty Free Shopping Complex in Hainan.

Open until 29 August 2025, the animation aims to immerse visitors in the Bulgari universe, with the pop-up described as an ‘olfactory haven’ that showcases the brand’s creations alongside a variety of activities and services enhancing the experience for shoppers.

“With this immersive universe at Haitang Bay, Bulgari continues to elevate travel retail – blending Roman creativity, high perfumery and dynamic storytelling into a bold brand experience,” said Alberto Goncalves, Bulgari Global Perfume Sales Managing Director.

“From scent discovery to heartfelt gifting, every moment invites connection and emotion.

“We’re proud to celebrate this milestone alongside CDFG, marking a new chapter in our longstanding partnership and shared commitment to exceptional luxury.”

Caption for image top tight: The pop-up opened with an exclusive gathering of executives including (from left) CDFG Merchant Department Director, Yongxin Bian; CDFG HTB Mall Sales Director, Nancy Duan; Bulgari Parfums Regional Marketing Director, Asia Pacific Vanessa Yeo; Bulgari Parfums Asia Pacific Travel Retail Director, Frederic Chehab; CDFG Deputy General Manager of Merchant Department, Dorothy Liu; Bulgari Parfums Area Manager Travel Retail, Greater China Christy Cheng; CDFG Planning Department Director, Jessica Zhang; and CDFG HTB Mall  Assistant Sales Director, Nancy Wang.

The pop-up is described as an ‘olfactory haven’.

Among the fragrances being showcased is Allegra Insieme, an uplifting woody floral scent created by Master Perfumer Jacques Cavallier and his daughter Camille.

The pop-up also features the newly unveiled Le Gemme Amunae, a jasmine fragrance inspired by the allure of moonstone.

Complementing the product display is a pink photobooth where visitors can capture memorable moments.

Bulgari’s Allegra Maxi Shelley styling services are also available.

The pop-up creates an immersive retail experience for shoppers.

Inspiring further engagement – and providing a moment of calm indulgence for visitors – is the pampering hand massage service which incorporates products from Bulgari’s luxurious bath and body range.

The immersive journey continues at the Bulgari flagship boutique in the shopping complex, with the HospitaliTEA ritual –  a curated tea service that offers draws on Italian hospitality.

Visitors can snap a keepsake at the pink photobooth; pampering hand massages are available.

“Bvlgari’s vision for this pop-up perfectly complements CDFG’s commitment to curating premium travel retail experiences,” said Dorothy Liu, CDFG Deputy General Manager of Merchant Department.

“It’s a brilliant example of what can happen when emotion meets excellence, and we’re excited to keep building unforgettable memories for our customers together.”

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