Camus Cognac to grow Distell’s brand presence in China duty free market

By Luke Barras-hill |

Luke Maga, Distell Global Travel Retail Managing Director, believes that Camus’ expertise in luxury spirits and the Chinese market will help Distell to grow its footprint.

French Cognac house Camus has been appointed to represent, market and distribute Distell International’s Scottish Leader, Bunnahabhain, Deanston and Amarula brands in China duty free.

Camus will act as the exclusive China distributor for the South African wines & spirits producer under a new deal, effective immediately.

Distell General Manager Asia Pacific Travel Retail Derek Scott will manage the partnership.

Luke Maga, Distell Global Travel Retail Managing Director, commented: “Camus’ impressive portfolio of owned and represented brands, coupled with its expertise in luxury spirits and the Chinese market gives us great confidence that our brands will thrive in the months and years to come.

“We look forward to working with the Camus team and growing our footprint in the buoyant China duty free market as the APAC region leads the recovery of travel retail.”

In China, Camus’ subsidiary distributes many other brands such as Pallini Limoncello, Berry Bros. & Rudd’s spirits and DeKuyper Royal Distillers’ liqueurs.

Recently, Camus was appointed as the sole distributor of Distell’s spirits in the French domestic market.

Cyril Camus, President, Camus added: “The extension of our partnership with Distell to encompass the China duty free market, in addition to the China domestic market where we already work together, brings fantastic opportunities to leverage our combined portfolio as a compelling omni-channel offer for the benefit of our trade partners and Chinese consumers.”

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