Cathay to debut new RiM programme in February

By Charlotte Turner |

Cathay-Pacific-Aldric-Chau-and-Char-lead In an exclusive video interview, Aldric Chau, Head of Retail and eCommerce, Cathay Pacific Airways told TRBusiness that the company’s first inflight retail programme with new concessionaire partner, Retail inMotion (RiM), will go live in February next year; ahead of a peak season for travellers celebrating Chinese New Year.


Chau shed some light on the handover process, which is currently taking place, from Inflight Sales Group (ISG) to RiM which the company has been making a top priority.


He also revealed that customers can expect new brands, concepts and a difference in the way the products will be presented from February next year.


As reported in June of this year, RiM was appointed as Cathay Pacific’s onboard retail and technology solutions provider, taking over management of the boutique and duty free programmes for Cathay Pacific and Cathay Dragon, from long-term incumbent ISG.


In this latest video interview, Chau tells TRBusiness how RiM and Cathay will facilitate a closer retail alignment and synergy between the two carriers (Cathay Dragon and Cathay Pacific) as he first mentioned to Luke Barras-Hill in another interview conducted earlier this year.


Chau took part in an Inflight Workshop at the recent TFWA Exhibition in Cannes last month. For full coverage of his presentation and his comments made during a panel session, see this report from Andrew Pentol.



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