The six-week sports-themed experience is designed to drive family engagement.

Changi Airport has partnered with Peanuts to launch a major airport-wide summer activation, bringing Snoopy and his siblings to Singapore for a six-week sports-themed experience designed to drive family engagement, retail spend and digital interaction during the June school holiday period.

Running from 29 May to 12 July, the campaign transforms multiple locations across Changi Airport into immersive Peanuts destinations, combining large-scale character installations, themed retail, interactive play zones, loyalty rewards and app-based gaming experiences.

At the centre of the activation is a five-metre-tall Snoopy installation located in Terminal 3 Departure Hall, where the iconic beagle is joined by his siblings Belle, Andy, Spike, Marbles and Olaf. The sports-inspired displays showcase the characters participating in activities ranging from football and rugby to athletics, creating a series of highly visual photo opportunities designed to encourage social sharing and visitor engagement.

The activation extends beyond static displays with the introduction of the Peanuts Summer Sports Park at Terminal 3. Designed to appeal to families travelling during the school holiday period, the indoor attraction features a variety of activity zones including climbing structures, slides, a ball pit, trampoline, train track and sand play area. Entry is linked to spending across participating airport retailers, helping to connect the experiential component directly with commercial activity.

Retail forms a key pillar of the campaign. A dedicated Peanuts pop-up store located alongside the main installation offers a wide selection of merchandise, including apparel, bags, plush toys and homeware, while additional themed stores have been introduced across Terminal 3 and Terminal 2. Visitors can also purchase products featuring some of the less commonly seen Peanuts characters, including Belle, Andy, Spike and Marbles, broadening the appeal for collectors and fans.

The activation introduces the Peanuts Summer Sports Park at Terminal 3.

Additional engagement zones have been created throughout Terminal 3 Basement 2, including Snoopy’s Locker Room, where visitors can pose alongside themed sports props and installations, and a football-inspired photo area where guests can test their shooting skills. Pickleball-themed floor graphics featuring Snoopy and Woodstock add further opportunities for interaction throughout the terminal.

To further enhance the visitor experience, Changi Airport will host a series of meet-and-greet sessions with Snoopy, Charlie Brown and Lucy across four Saturdays in June. Guests can access the experiences through qualifying spend, reinforcing the activation’s retail component while creating memorable family moments.

The Cappyworld app introduces a series of interactive games and missions featuring the Peanuts characters.

The campaign is supported by an extensive rewards programme designed to drive spend across the airport’s retail network. Shoppers can unlock access to a range of Changi-exclusive Peanuts merchandise, including reusable bags, backpacks, umbrellas, sports towels and accessories. Mastercard cardholders receive additional benefits, including complimentary branded pouches, while Changi Rewards members can redeem selected items using loyalty points through the Changi App.

Digital engagement also plays a significant role through the return of Cappyworld, Changi Airport’s gamified mobile platform. The Peanuts-themed edition introduces a series of interactive games and missions featuring the Peanuts characters, with participants able to win exclusive merchandise, travel vouchers and holiday prizes. Changi Rewards members can additionally access exclusive Peanuts-themed photobooth experiences and limited-edition film cameras through the airport’s loyalty programme.

Travellers can pose alongside themed sports props and installations in Snoopy’s Locker Room.

The activation reflects Changi Airport’s continued focus on blending retail, entertainment and digital engagement to create destination-style experiences that extend beyond the traditional airport environment. By leveraging the global appeal of the Peanuts franchise and combining physical, retail and digital touchpoints, the airport is aiming to drive footfall, increase customer dwell time and enhance the overall passenger journey during one of Singapore’s busiest family travel periods.

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