Changi Pay to drive visibility for the airport’s retail and F&B partners

By Charlotte Turner |

In partnership with Liquid Group Pte Ltd, Changi Airport Group (CAG) has launched its own digital wallet, Changi Pay, as part of CAG’s digitalisation roadmap.

 

Changi Pay also serves as an avenue to drive brand visibility and sales for CAG’s retail and F&B tenants and partners.

 

It supplements CAG’s previous support efforts by bringing them on board iShopChangi and the Changi Eats food delivery service to reach shoppers and diners outside of the airport.

 

Through Changi Pay, brands can leverage the marketing of events and promotions at Changi and enhance engagement with users by rewarding them with digital discount vouchers and exclusive perks.

 

Using Changi Pay, shoppers and diners can make contactless QR payments at Changi Airport and Jewel Changi Airport (Jewel) stores, redeem discount vouchers upon check-out, and earn Changi Rewards (CR) and CapitaStar points (for Jewel stores with just one scan.

 

supplements CAG’s previous support efforts by bringing them on board iShopChangi and the Changi Eats food delivery service to reach shoppers and diners outside of the airport.

Changi Pay supplements CAG’s previous support efforts by bringing them on board iShopChangi and the Changi Eats food delivery service to reach shoppers and diners outside of the airport.

ONLINE PLATFORM

Changi Pay can also be used while shopping on iShopChangi, Changi’s online duty free retail platform.

 

Up to $720 worth of vouchers from brands such as Burger & Lobster, Paris Baguette, Eu Yan Sang and Shilla Duty Free, will be rolled out to Changi Pay users.

 

These vouchers will be released over 12 weeks, available for users’ download on a first-come-first-served basis. As part of the launch campaign, Changi Pay users can also download a $5 welcome voucher when they sign for up Changi Pay, redeemable at participating retail or F&B outlets in Changi Airport and Jewel.

 

Developed jointly with Liquid Group, Changi Pay is currently accepted at close to 260 stores across Changi’s terminals and Jewel, and will be progressively rolled-out to more stores. Housed conveniently in the iChangi app, users activate the Changi Pay function in their iChangi app to start using.

 

MORE TO FOLLOW…

More new Changi Pay functions will be introduced in the near future, including the use of Changi Pay on Changi Eats, Changi’s food delivery platform; integration with Changi Car Pass, which automatically credits complimentary parking coupons into users’ Car Pass accounts; and integration with Changi Play Pass which allows users to book a play session at Changi’s thematic events.

 

Ms Teo Chew Hoon, CAG’s Managing Director of Airside Concessions, said: “CAG is constantly looking at ways to enhance the leisure experience for our visitors and travellers at Changi Airport.

 

“With travel curtailed, we took the opportunity to examine how we can integrate our various retail and F&B platforms which have grown over the years, so that our fans can enjoy the Changi experience more seamlessly.

 

“We are hence very excited to launch Changi Pay, which brings greater convenience and rewards to our shoppers and diners, regardless of whether they are engaging with us offline or online. When more travel resumes, CAG also plans to allow users to exchange and pay in foreign currencies through Changi Pay while overseas.”

 

Jeremy Tan, Founder and CEO of Liquid Group, added: “Liquid Group is privileged to support Changi Airport Group to introduce Changi Pay and to experience first-hand CAG’s relentless drive to co-create powerful engaging experiences for their visitors and travellers.

 

“We look forward to the many delightful product innovations and market expansion of Changi Pay in the years ahead.”

Through Changi Pay, brands can leverage the marketing of events and promotions at Changi and enhance engagement with users by rewarding them with digital discount vouchers and exclusive perks. 

Through Changi Pay, brands can leverage the marketing of events and promotions at Changi and enhance engagement with users by rewarding them with digital discount vouchers and exclusive perks. 

 

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