US-based hair care specialist Bumble and bumble (Bb) made its first non-US travel retail debut within Changi Terminal 3's perfume and cosmetics operation run by Nuance-Watson (Singapore) last week.

Over a dozen local journalists were treated to a Bumble and bumble one-to-one product demonstration at Nuance-Watson's ‘Perfumes & Cosmetics’ store, following the opening of the outlet on August 7.

The journalists were treated to personal hairdos by Bb. resident stylist, Josie, who travelled to Singapore especially for the brand's exclusive Singapore launch. Josie, is usually based at the upscale Bb. Salon in New York, created a multitude of styles, from short crops to long sexy curls with renowned Bb. products such as Brilliantine, Spray de Mode and Sumotech.

Ken Tse, Managing Director of Nuance-Watson (Singapore) said: ‘This is Bumble and bumble's entrance into travel retail outside of the United States and we are absolutely enthusiastic about this new partnership. It reinforces our steadfast mission of continual re-invention as a leading one-stop beauty shop in Asia and certainly adds a sense of rejuvenation to our range, something we can all do with during these down times.’

‘We're thrilled to enter the Changi T3 retail environment with such a clear expression of Bumble and bumble culture,’ said Bb. President Peter Lichtenthal.

‘Even though we're a New York-based company, our appeal is borderless, thanks to our long affiliation with the fashion communities in New York, Paris, London and Milan. By establishing this counter in Changi, we will make our products and styling information available to a new group of fashion-savvy shoppers.’