Changi’s Jewel serves record-breaking 600,000 visitors on Good Friday in April

By Charlotte Turner |

Changi-Airport-Jewel-visit-12-May-leadOn a tour of the impressive Changi Airport Jewel complex – connected to the airport and Singapore’s excellent MRT (Mass Rapid Transit) system – Changi Airport Group (CAG) told TRBusiness that on Good Friday in Singapore (19 April) Jewel received its highest total of visitors to date at over 600,000.

 

They received such a large volume of visitors that customers had difficulty leaving the car park at the end of the day. However, Changi Airport’s Vice-President for Commercial Airside Planning and Leasing, Chandra Mahtani, told TRBusiness during the tour that there are have been some improvements made in this regard.

 

The 10-storey complex, with five levels above ground and five below, is hoping to attract long-transit travellers in addition to those living in or visiting Singapore itself.

 

Mahtani said that although CAG knew it would be a successful project and would attract hundreds of thousands of visitors from all over the world, the record registered on 19 April, was beyond their expectations.

 

Changi-Lounge-Jewel-with-CAG-team-inc-Chandra

TRBusiness Managing Editor (centre) Charlotte Turner, joined CAG executives for lunch at Jewel’s Changi Lounge.

SOME OF THE HIGHLIGHTS

Some of Jewel’s unique retail and F&B concepts were highlighted to those on the Women In Travel Retail (WiTr) tour on Sunday 12 May.

 

One of these was the Pokemon centre, the first outside of Japan, which was extremely busy during the tour. Visitation has no doubt been boosted by the recent release of the new Pokemon movie, Pikachu, which was released on 9 May.

 

Of course, Jewel’s Shiseido Forest Valley was a big talking point; not just during the tour, but throughout the week at the TFWA Asia Pacific Conference & Exhibition. The multi-sensorial experience created by Japanese beauty group Shiseido is truly unique and a very special collaboration with Changi Airport.

 

At the centre of Jewel sits the HSBC Rain Vortex (video below), the world’s tallest indoor waterfall at 40 metres high and the nucleus of Jewel. As was pointed out to TRBusiness there is a unique view and experience to be had of the vortex from each level of the complex.

CHAMPIONING LOCAL DESIGNERS

One of the standout F&B outlets, is the Rich and Good Cake Shop, which has become so popular that customers are limited to one item each.

 

CAG was also keen to highlight Gift by Changi Airport. Designed to highlight the intimate and personal act of gifting, the store offers a wide range of specially curated travel lifestyle products.

 

 

 

The-WITR-greatly-enjoyed-the-tour-of-Changi-Airport's-Jewel-complex

The WiTR group greatly enjoyed the tour of Changi’s Jewel complex.

 

“Among the mix are products celebrating all things local – to highlight Singapore as a travel destination and the creative talents found in our little red dot,” says CAG. “From exclusively designed items to travel products which evoke a sense of wanderlust, shoppers will be left spoilt for choice to pick a gift for their family or friends.”

 

Changi's-Jewel-concept-champions-local-designers

Ornate jewellery on display at the Gift by Changi shop.

Gift-By-Changi-Airport-Jewel

CAG was also keen to highlight Gift by Changi Airport. Designed to highlight the intimate and personal act of gifting, the store offers a wide range of specially curated travel lifestyle products.

 

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