Château Tanunda, in partnership with Heinemann Tax & Duty Free at Sydney Airport is celebrating Chinese New Year 2019 with a Château Tanunda Barossa ‘Old Vine Expressions’ promotion. 

Château Tanunda was established in 1890 and is the site of some of the first vines planted in the Barossa in the late 1840’s as well as the valley’s first winery.

Closely following the Barossa Old Vine Charter, Château Tanunda has created a range of ‘Old Vine Expressions’ wines which allow customers to experience wines made from vines aged over 50, 100 and 150 years old.

SIGNIFICANT MILESTONE

Ralph Chalmers, National Sales and Key Account Manger, Château Tanunda commented: “The launch into travel retail of Château Tanunda’s Old Vine Expressions partnering with Heinemann at Sydney Airport represents a significant milestone for Château Tanunda.

“The travel retail sector is experiencing significant growth with Sydney being the hub for arrivals and departures into Australia. As an integral part of our luxury portfolio, these Old Vine wines have seen high demand as customers seek out unique gifting products” 

The rare, Old Vine expressions ‘collectors’ wines featured are the 2015 100 Year-Old Vines Shiraz, 2016 50 Year-Old Vines Shiraz and the 2016 50 Year-Old Vines Cabernet Sauvignon.

Customers will receive their wine in premium gift-boxes including exclusive Year of the Pig packaging with the Château Tanunda 100 Year-Old Vines Shiraz.

Bryn Lucas, Heinemann Purchasing Manager, Wine and Tobacco said: “Heinemann Tax & Duty Free is pleased to be partnering with Château Tanunda on the brand’s first activation in travel retail at Sydney International Airport.

“Château Tanunda’s long history combined with the brand’s success in showcasing expressions of the Barossa Valley’s unique old vines make it a natural fit for travel retail that we believe will appeal to a wide range of passengers.” 

The display also features the Château Tanunda Grand Barossa wines, 2017 Shiraz and 2016 Grenache Shiraz Mouvedre.