In collaboration with China Duty Free Group (CDFG), L’Oréal Paris has unveiled a digital-first L’Oréal Paris Maison pop-up in Hainan, featuring the brands’ newly launched Revitalift Filler HA Serum.

 

The fully integrated online and offline (O+O) takeover coincides with the Lunar New Year and will run from 1 January until 28 February.

 

In celebration of the Year of the Tiger, through different online touchpoints of a traveller’s journey, an invitation is sent to Hainan travellers through a L’Oréal Paris virtual shopping experience.

 

VIRTUAL SKIN CONSULTATIONS

Entering the first floor of the virtual pop-up, visitors are invited to a virtual skin consultation with Skin Genius – L’Oréal Paris’ skin diagnostics tool powered by advanced artificial intelligence.

On the second floor, a laboratory-inspired room allows visitors to explore (virtually) the science behind the brand’s iconic products, Revitalift Filler HA Serum, Youth Code, Filler Eye Cream for Face, Revitalift Classic and Age Perfect Cell Renew.

 

At the final stop of the journey, guests are able to purchase their desired L’Oréal Paris products at the CDFG e-shop.

 

USHERING IN THE LUNAR NEW YEAR

Located at the Sanya International Duty-Free Shopping Complex, the immersive experience continues inside the L’Oréal Paris Maison pop-up decked out in celebratory hues of red and gold, and visuals of roaring tigers.

 

Guests are greeted by the Maison butlers at the entrance where they are introduced to the exclusive launch of the Revitalift Filler HA Serum in Hainan Travel Retail. Visitors may receive a limited-edition L’Oréal Paris Lunar New Year souvenir after receiving personalised skincare routine recommendation powered by Skin Genius.

 

To marry the online and offline experience, top Chinese influencer, 池Chichi, held a livestream session on 13 January with CDFG on weibo. During the livestream, she relayed her New Year’s wishes to her fans and travelers, and shared about her favourite L’Oréal Paris products.

 

“We are pleased to unveil the L’Oréal Paris Maison pop-up to celebrate the Year of the Tiger in collaboration with China Duty Free Group,” said Arnaud Darde, General Manager of L’Oréal Paris Travel Retail Asia Pacific.

 

COMMITMENT TO BEAUTY AND TECHNOLOGY

“The digitally powered consumer experience is another important milestone for our brand as we continue to reinvent the consumer experience.

 

“We are thrilled with the reception and look forward to presenting more exciting adventures for digital savvy travellers across Asia Pacific in the near future.”

 

“It is with great pleasure to collaborate with L’Oréal Paris Travel Retail to create a unique online and offline shopping experience for our travellers in the lead-up to the Lunar New Year celebrations,” added Grace Wang, General Manager of Perfume & Cosmetics, Central Merchandising Division at China Duty Free Group.

 

“With L’Oréal Paris’ commitment to beauty and technology, we hope that this pop-up will deliver a memorable brand experience for our travellers during this festive season at Sanya International Duty Free Shopping Complex.”

 

See gallery of images below.