Pernod Ricard Travel Retail launched its limited-edition Chivas Regal 18 Year Old by Christian Lacroix last month in key Asian airports ‘to showcase the new masterpiece and bring to life the brand values of luxury, craftsmanship and excellence’.

The company says that only 3,000 bottles of the limited edition design were produced, of which a select number will be sold through Asia duty free. 

LAUNCH AIRPORTS: HKIA AND CHANGI
This activity has begun at both Hong Kong and Singapore Changi Airport where ‘elaborate displays’ have been positioned in high-traffic locations to generate impact. The product will also be rolled out in April to Incheon and Kuala Lumpur International Airport.

“Asia duty free is a key market for Chivas Regal 18 Year Old and this beautiful bottle is a wonderful collector’s item,” said John O’Sullivan, Marketing Director, Pernod Ricard Asia Duty Free.

“We believe showcasing the Christian Lacroix limited edition at Asian airports will act as a platform to encourage customers to trial and trade up the Chivas Regal range,” he said.