Chloé and Marc Jacobs elevated in Coty’s ‘Around the World’ pop-up

By Charlotte Turner |

Coty Travel Retail Asia Pacific has opened another ‘Around the World’ fragrance pop-up store, this time at Malaysia Airport, serving to spotlight the beauty giant’s pillar brands, Chloé and Marc Jacobs.

 

As reported, Coty operated a similar themed pop-up at Haikou’s GDF Plaza from 10-30 June last year.

 

The Malaysia pop-up, conducted in partnership with the airport operator, will remain in place until May 2023 and features an eye-catching giant hot air balloon at its centre.

 

“Around the World’ offers a memorable shopping experience and fun interaction,” said Coty.

 

“A QR code will take customers to an exclusive online app, allowing visitors to take selfies with photo effects and floating hot air balloon filters.

 

“Customers can then download and share their selfies with their chosen loved ones.”

 

Guests can also take home custom-printed ribbons to tie onto shopping bags or to wear around the wrist.

 

Scan the QR code on-site to unlock a unique online retailtainment experience.

Customers can scan a QR code on-site to unlock an online experience.

Customers can also receive custom-printed ribbons to tie onto shopping bags or to wear around the wrist.

Custom-printed ribbons can be created at the pop-up.

The Around the World pop-up features a large hot air balloon.

The Around the World pop-up features a large hot air balloon.

 

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