Chloé EDP Naturelle signature arrives in TR Europe, AsPac; Americas to follow

By Luke Barras-hill |

The Chloé bottle uses reclaimed materials 25% of the glass bottle and 100% of the polyester in the ribbon are made with recycled materials, which also make up 40% of the cardboard box.

Coty has revealed details of the latest addition to the Chloé signature range.

The limited edition Chloé Eau de Parfum Naturelle has been available on counter in travel retail Europe and Asia Pacific from 1 October and plans to rollout to travel retail Americas in May.

Guided by a spirit of openness and energy espoused by its founder Gaby Aghion, Chloé is today focused on making a positive and social impact beyond its commitment to the advancement of women and inclusiveness.

The maison says it continues to work hard to reduce its environmental footprint across all of its designs.

Eau de Parfum Naturelle boasts a 100% natural origin fragrance, is vegan and uses ethically sourced ingredients with lower impact packaging.

“Chloé Eau de Parfum Naturelle celebrates authentic femininity that evolves in harmony with nature,” said the brand. “The Chloé woman knows how powerful yet fragile nature truly is; she draws strength from it, while also being aware of the urgency to protect it. Nature is both her inspiration and her respiration.”

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