Clinique exclusives parade Shilla’s beauty credentials

By Luke Barras-hill |

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Both products are available exclusively at Changi Airport and other Shilla Duty Free stores in Korea and Hong Kong until 3 December.

The Shilla Duty Free (Shilla) has launched two travel exclusive Clinique ‘jumbo’ skus.

Available in 95ml sizes and retailing at $64, both the Clinique Moisture Surge Hydrating Supercharged Concentrate and Clinque for Men Maximum Hydrator Activated Water-Gel Concentrate merchandise exclusively at Singapore Changi Airport and Shilla’s other Korea and Hong Kong stores until 03 December.

“We are delighted to partner with Clinique on the exclusive launch of one of their best loved and iconic products,” said Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free.

“The Shilla Duty Free is continually seeking to refresh the Shilla experience and deliver exceptional value to our customers and we believe this has been achieved through global collaborations like these. Clinique’s universal appeal and product offer are complementary to our business and we are confident all our customers will be excited to discover the new jumbo sizes of their Clinique favourites in our stores.”

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Described as ‘super-sized cult favourites’, both products draw on Clinique’s revered cosmetics background to deliver ‘supercharged hydration’, which claims to boost the skin’s moisture level by 179%.

They feature two innnovations: Liquid-Sphere Technology and Moisture Holding Matric Polymer Technology that uses concentrates to break the cycle of dryness and premature stress that are contributors of premature aging.

The Liquid-Sphere Technology incorporates Vitamin E and Vitamin C ‘spheres’ that burst instantly on application, releasing potent antioxidants to protect against oxidative damage and free radicals.

Meanwhile, the Moisture Holding Matric Polymer Technology contains interlocking moisture-magnet polymers to seal and lock in hydration to help the skin retain moisture all day.

“We are thrilled to be partnering with The Shilla Duty Free to launch our signature Moisture Surge Hydrating Supercharged Concentrate and Clinique For Men Maximum Hydrator Activated Water-Gel Concentrate in all-new Jumbo sizes made exclusively for travellers,” added Bart Dubbeld, Regional Brand General Manager, Travel Retail Asia Pacific, Clinique.

“Frequent flying can take a toll on the skin, but with our specially-formulated concentrates, they can now pamper and protect the face with supercharged hydration amidst their busy schedules.”

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