American travel-inspired Jewellery brand Denizen has announced listings on three Chinese carriers.
The listings on board Air China, Hainan Airlines and China Southern were secured via China Sales Group and coincide with the Chinese New Year period.
Passengers on board Air China and Hainan Airlines can share travel memories with the unisex Double Happiness bracelet. The listing targets travelling couples — the main customer segment for Denizen — who often collect and wear matching bracelets.
China Southern is celebrating Sichuan mascot, the Chengdu panda, with a more upscale feminine piece in the form of an 18kt rose gold-plated pendant embellished with a pink cubic zirconia. The animal is a symbol of peace, harmony, good fortune and friendship, according to the company.
Estelle Baumann, Duty Free Director, Denizen said: “Our presence on board these three major airlines is a milestone for our development on the Chinese market and in Asia in general.
“We designed these symbols as popular lucky charms for Chinese New Year and Valentine’s Day. Our original patented concept is about map cut-outs, but considering the Chinese don’t necessarily relate to their nation as a whole, rather cherishing regional roots, we are working on pieces depicting local landmarks for upcoming Summer listings”.
Meanwhile, Denizen has made its debut in Indian DF&TR with the launch of its India collection at Chhatrapati Shivaji Maharaj International Airport with Mumbai Duty Free. The line of rhodium-plated stainless steel bracelets and necklaces sport the signature map cut-outs of the brand declined in popular colours, ranging from $49 to $59.
Baumann added: “We are very pleased with our prime location right in the heart of the fashion area of Terminal and we are glad to witness strong engagement with staff wearing their colourful promotional bracelets.
“2019 is a meaningful year to give India its own Denizen collection as the nation celebrates the 70th anniversary of the Republic and 150thanniversary of Gandhi’s birth. Mumbai is our entry door to ‘incredible India’ and we are already discussing with other airport locations to create their exclusive collections.”
Asia & Pacific,
Asia & Pacific,