Dewar’s launches Scotch Whisky TR exclusive gift-box for Chinese New Year

By Andrew Pentol |

Dewar's-Chinese-New-Year-exclusive-for-web

The Dewar’s 18yo Chinese New Year limited-edition gift-box is available in a number of Asia Pacific travel retail locations.

Bacardi-owned blended scotch whisky, Dewar’s, has launched a limited-edition travel retail exclusive gift-box presentation of its 18yo blended scotch whisky to celebrate the Chinese New Year of the Rat (24-27 January 2020).

The launch is supported in-store with the core message of ‘Celebrate with the Most Celebrated’, emphasising Dewar’s position as the world’s most awarded blended scotch whisky, according to Bacardi.

Double-aged in oak casks for extra smoothness, Dewar’s 18yo is a creamy, full and well-rounded blend. Honeyed in taste with a hint of marzipan, this product is presented in a limited-edition travel retail exclusive one-litre presentation gift-box with a recommended retail price of $99.99. Local market prices may vary.

The Dewar’s 18yo Chinese New Year limited-edition gift-box is available in Bangkok (King Power International), Beijing (Sunrise), Hong Kong Airport (Lagardère), Hong Kong border (Anway), Jakarta (Heinemann), Kuala Lumpur (Eraman), Manila (Duty Free Philippines), Seoul (Lotte and Shilla), Shanghai (Sunrise), Sri Lanka (Dufry Group and Flemingo), Taipei (Ever Rich) and Zhuhai (Zhuhai duty free).

 

 

Asia & Pacific

Asia Pacific Travel Retail Awards: The Winners

TRBusiness and m1nd-set can today (13 March) reveal the winners of the 2024 Travel Retail...

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

International

JCDecaux research offers major passenger insights

New research insights from Ipsos UK compiled for JCDecaux provide a revised outlook of air...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend