Duty Free Philippines and Smart welcome home OFWs

By Andrew Pentol |

DFP-Promotion

DFP and Smart Communications officials open this year’s the OFWins Smart Grand Salubong campaign in Ninoy Aquino International Airport Terminal 1 arrivals.

Duty Free Philippines (DFP) and Smart Communications, together with other brands are welcoming home Overseas Filipino Workers (OFWs) through its annual #OFWinsSmartGrandSalubong promotion.

The partnership not only caters to OFWs but also to foreign tourists coming to the Philippines for the holiday season. Smart’s Free Tourist SIM is available in all duty free outlets while duty free vouchers are on offer in the Smart airport booths exclusively for Smart subscribers.

Vico Angala, DFP, COO said: “It is but timely that we at Duty Free Philippines in partnership with Smart, give our homecoming Bagong Bayani or heroes a warmhearted welcome celebration.

“Our partnership with Smart only proves that the government and private sector can work hand in hand to make OFWs proud of themselves in keeping our economy afloat.”

 

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend