Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Duty Free Philippines and Smart welcome home OFWs
By Andrew Pentol |
DFP and Smart Communications officials open this year’s the OFWins Smart Grand Salubong campaign in Ninoy Aquino International Airport Terminal 1 arrivals.
Duty Free Philippines (DFP) and Smart Communications, together with other brands are welcoming home Overseas Filipino Workers (OFWs) through its annual #OFWinsSmartGrandSalubong promotion.
The partnership not only caters to OFWs but also to foreign tourists coming to the Philippines for the holiday season. Smart’s Free Tourist SIM is available in all duty free outlets while duty free vouchers are on offer in the Smart airport booths exclusively for Smart subscribers.
Vico Angala, DFP, COO said: “It is but timely that we at Duty Free Philippines in partnership with Smart, give our homecoming Bagong Bayani or heroes a warmhearted welcome celebration.
“Our partnership with Smart only proves that the government and private sector can work hand in hand to make OFWs proud of themselves in keeping our economy afloat.”
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