DFS and Cartier promote new launch with video campaign

By Andrew Pentol |

Cartier-and-DFS

The exclusive video campaign features Chinese artist Deng Chao.

Cartier and DFS Group have collaborated to release an exclusive video campaign to promote the release of the new Cartier X DFS Santos de Cartier watch collection.

The exclusive video campaign, featuring Chinese artist Deng Chao as he explores the city of San Francisco, is now available at dfs.com.

Wearing a Santos de Cartier watch, Chao embarks on an adventure along the San Francisco coastline.

According to DFS, The Santos de Cartier watch is the embodiment of extraordinary styling, bold imagination, adventurous exploration and meticulous precision.

EXCLUSIVE CAMPAIGN

DFS also says the exclusive campaign video tells a legendary story of pioneering spirit, technological advances, artistic philosophy and creative ideals.

Ergonomic design ensures optimal comfort and the straps for the Santos de Cartier watch are available in steel, 18K gold, calfskin or alligator skin.

The QuickSwitch system enables all versions to be readily interchangeable. The wearer simply presses the mechanism and changes the strap as required.

The Santos de Cartier watch is globally available at T Galleria by DFS Hong Kong (Tsim Sha Tsui East)Galleria by DFS, Hong Kong (Canton Road)Galleria by DFS, Macau (City of Dreams)Galleria by DFS, Macau (Shoppes at Four Seasons), Galleria by DFS, Okinawa, Galleria by DFS, Bali, Galleria by DFS, Angkor and DFS, Changi International Airport.

Other locations include Galleria by DFS, Singapore, Galleria by DFS, Guam, Fondaco dei Tedeschi by DFS, DFS, San Francisco International Airport, DFS Galleria, Cairns, Galleria by DFS, Sydney, Galleria by DFS, Hawaii and Galleria by DFS, Saipan.

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