DFS begins phased opening of Chongqing ‘luxury travel retail mecca’

By Charlotte Turner |

DFS Group has unveiled the first phase of its newest airport store in domestic Terminal 3A at Chongqing Jiangbei International Airport after winning a bid to operate the Fashion, Watches and Jewellery concession in July 2022.

 

Phase one sees the opening of DFS’ multi-brand sunglasses store, offering frames from 21 luxury brands, including LVMH-owned Thelios, Luxottica, Safilo, Marchon and Kering Eyewear. The latter has partnered with DFS to enter the airport channel for the first time.

 

The assortment features a selection of Lunar New Year exclusives from Gucci, Burberry and Prada, with more exclusives planned for 2023.

 

An additional 1,500sqm, split between 15 branded boutiques – across fashion, watches and accessories – including first-time duty paid airport debuts from Valentino and Moncler, will open in due course.

 

They join Louis Vuitton, Cartier, Gucci and Burberry, ‘promising a truly luxurious retail experience at Terminal 3A’, added DFS.

 

Phase one sees the opening of DFS’ multi-brand sunglasses store.

Phase one sees the opening of DFS’ multi-brand sunglasses store.

Once fully open, DFS will operate a total of 1,800sq m in Terminal 3A having also secured the bid to operate Zone D in October 2022.

 

“We are pleased to unveil our newest airport store at Chongqing Jiangbei International Airport and partner with the Airport to transform this aviation hub into a luxury travel retail mecca following the recent announcement of the border reopening and further relaxation of travel restrictions,” said Benjamin Vuchot, DFS Group Chairman and CEO.

The assortment will feature a selection of Lunar New Year exclusives from Gucci, Burberry and Prada, with more exclusives planned for 2023.

The assortment will feature a selection of Lunar New Year exclusives from Gucci, Burberry and Prada, with more exclusives planned for 2023.

“We look forward to welcoming our Chinese customers and offering them everything they know and love about DFS in their home location – from the expertly curated assortment to the heartwarming service and wide range of service offerings,” said Nancy Liu, DFS Group President China.

 

Chongqing is Mainland China’s largest city, with a population of more than 30 million. In 2021, Chongqing Jiangbei International Airport was ranked fourth in China by domestic passenger volume, with over 35.8 million people passing through Terminal 3A.

An additional 1,500sqm, split between 15 branded boutiques – across fashion, watches and accessories – including first-time duty paid airport debuts from Valentino and Moncler, will open in due course.

An additional 1,500sqm, split between 15 branded boutiques – across fashion, watches and accessories – including first-time duty paid airport debuts from Valentino and Moncler, will open in due course.

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