DFS and Hennessy celebrate 200th V.S.O.P anniversary
By Andrew Pentol |

Travellers departing from Singapore Changi Airport were able to immerse themselves in the history of V.S.O.P
DFS Group celebrated the 200th year milestone anniversary of Hennessy V.S.O.P by offering a special limited-edition carafe to consumers at Singapore Changi Airport.
The dedicated gift-box, which acknowledges the brand’s long-standing heritage was exclusively available at the airport from 1 July to 31 July.
Travellers departing from Singapore Changi had the opportunity to immerse themselves in the history of V.S.O.P through an activation experience and the chance to win exclusive gifts.
The activation featured dedicated bar spaces and cocktail carts at DFS stores in Terminal 1 and Terminal 4. Travellers enjoyed a complimentary cocktail tasting crafted especially for Hennessy V.S.O.P’s anniversary and took home recipes to recreate ‘Hennessy’s Mint Julep with a twist’.
LIMITED-EDITION BOX
The limited-edition gift-box pays homage to Hennessy’s history dating back to the mid-19th Century. The original cognac bottle, known as the ‘charentaise’, has been architecturally reimagined into a slope-shouldered charentaise with the words excerpted from the original order for a ‘Very Superior Old’ cognac.
Moët Hennessy Managing Director Travel Retail Asia Pacific, Vanessa Widmann commented: “We are very excited to celebrate this special anniversary with DFS and to partner with DFS Group and Singapore Changi Airport on the launch of the 200 Year Anniversary Edition pack. The exquisite pack makes for the perfect gift for all travellers, V.S.O.P lovers and cognac connoisseurs.”

The activation featured dedicated bar spaces and cocktail carts at DFS stores in Terminal 1 and Terminal 4.
Brooke Supernaw, DFS Group Senior Vice President Spirits, Wine, Tobacco, Food and Gifts added: “DFS is proud to partner with Hennessy to honour the 200-year anniversary of Hennessy V.S.O.P on this very special package.
“We were delighted to offer our travelling customers at DFS, Singapore Changi Airport exclusive first access to this fine product over the month of July.”
Prada Beauty winter takeover drives strong results at CPH
Image Credit: L'Oreal Travel Retail Prada Beauty delivered strong visibility and conversion...
Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO
Image Credit: Gebr. Heinemann Gebr. Heinemann has announced that Johannes Sammann, currently...
Learnings from APTRA conference: go hybrid and dissect spirits
Image Credit: APTRA India is one of the few bright spots for the global travel retail channel...
-
Asia & Pacific,Prada Beauty winter takeover drives strong results at CPH
-
Asia & Pacific,Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO
-
Asia & Pacific,Learnings from APTRA conference: go hybrid and dissect spirits
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









