As expected, DFS Group has unveiled its latest T Galleria by DFS store in Macau at The Londoner Macao.
The Londoner Macao, a British-inspired integrated resort on the Cotai Strip, hosted a ribbon-cutting ceremony and celebration on 25 November attended by brand and media partners, social media influencers, VIP guests and officials from DFS Group and Shoppes at Londoner.
This included a special opening performance and store tours to present the new shopping universe.
Guests received a whirlwind virtual trip to London, enjoying British-themed elements within the store supported by a lineup of highly desirable beauty products.
British military-inspired drum and flag performers animated the store, giving lucky customers the impression they were watching a live ‘Changing of the Guard’ ceremony at Buckingham Palace in London.
First for Penhaligon’s
The Londoner Macao represents DFS’ eighth unit in the special administrative region and brings together more than 120 global and emerging brands over more than 22,000sq ft.
On show are more than 50 beauty brands, 36 watches and sunglasses labels and in excess of 40 fashion and children’s items.
Beauty lovers can encounter a new concept called ‘The Beauty Collective’, showcasing today’s trendy and emerging brands such as Malin+Goetz, Dr. Barbara Sturm and Tata Harper – all of which are exclusively available at DFS within Macau travel retail.
These sit alongside British beauty favourites such as Burberry, Creed, Jo Malone London and Miller Harris, plus DFS’ first-ever Penhaligon’s counter.
An exclusive Burberry Odyssey pop-up is available for customers to try on the latest Burberry beauty products using AR technology at the virtual beauty studio and via live makeup demonstrations.
Dependent on spending, guests can receive an exclusive DFS holiday set or personalised Burberry charm and try their luck at interactive games for a chance to win additional gifts.
From now through the end of the year, guests who visit and shop at T Galleria by DFS, Macau, The Londoner can participate in an exclusive digital lucky draw for a chance to win exciting prizes.
In the fashion watches and sunglasses area, visitors can peruse 36 brands available across the two categories.
Meanwhile, guests can make their way to DFS’ first-ever cross-category children’s area that possesses a playful interior reflective of London’s iconic London Underground ‘tube’ transport system.
An exciting range of British brands including Alexander McQueen, Jellycat, and Papinee are ready to entice children and adults alike, says DFS Group.
A calendar of children’s workshops and activations are taking place in the store through November and December.
“We are proud to continue to raise the retail bar in Macau with our latest opening at The Londoner Macao, giving us the chance to showcase the best of British brands for our customers,” commented Johan Pretorius, Managing Director Macau, DFS Group.
“With this incredible array of beauty products, we are thrilled to bring London to Macau and once again demonstrate our leadership in innovative and exciting retail.
David Sylvester, Executive Vice President of Global Retail, Las Vegas Sands Corp, added: “We are delighted to welcome DFS’ newest store to Shoppes at Londoner and continue our long-term partnership.
“With a focus on authentic British brands and kids’ elements, the new store perfectly complements The Londoner Macao’s British-inspired ambience and offerings. It also helps realise our vision of building a family mall that has a luxury shopping experience with a mix of premium lifestyle components.”
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