DFS T Galleria rides first ocean wave with Starboard and Dream Cruises

By Luke Barras-hill |


The DFS T Galleria concept, pictured here at Canton Road, Hong Kong, will make its appearance in the cruise channel from 2021 onwards.

DFS Group will debut its famed T Galleria concept at sea onboard two new Global Class vessels belonging to Genting Cruise Lines-owned Dream Cruises.

In an important development for DFS Group, T Gallerias will showcase on Global Dream in 2021 and a yet-to-be announced sister ship in 2022 as part of a partnership with Starboard Cruise Services and Genting Cruise Lines.

A spate of upmarket retail offerings will feature across nearly 18,000sq ft, covering a number of categories such as fashion & accessories, beauty, watches & jewellery, food and gifts.

These will accompany brand ‘firsts’, new products and activations tailored towards the Global Class guest.


Weighing 208,000 tons and specifically designed for the Asian cruise market, the two ships will have the capacity to accommodate 9,000-plus guests and 2,500 members of crew.

DFS and Starboard, both operating in the Selective Retailing division of parent conglomerate LVMH Moët Hennessy Louis Vuitton, will provide an ‘unsurpassed shopping experience’ with ‘the best prices, authenticity and service support’ according to a statement.

Ed Brennan, Chairman and CEO, DFS Group said: “DFS is proud to partner with its sister company, Starboard, on this first-of-its-kind travel retail opportunity. Starboard’s unmatched expertise in cruise retail, coupled with DFS’ skill in curating exceptional products and experiences for the global traveller, make it the perfect match for the world’s two largest passenger cruise ships.”


Executives from Genting Cruise Lines, Starboard Cruise Services and DFS Group at the official signing ceremony. (Front) left to right: Ed Brennan, Chairman and CEO, DFS Group; Kent Zhu, President, Genting Cruise Lines; and Lisa Bauer, CEO and President, Starboard Cruise Services.

Dream Cruises first partnered with Starboard to curate the retail theatre for the Asian market purpose-built vessel Genting Dream in 2016.

Starboard, which has continued its partnership with Dream Cruises on World Dream (2017) and Explorer Dream (2019), previously launched the world’s first Dior boutique at sea and the first Tiffany & Co. boutique at sea in Asia, where it currently operates onboard 10 vessels.


The name of Dream Cruises’ first 208,000-ton ship in the Global Class line, Global Dream, was revealed earlier this year at IBTM China. Source: Dream Cruises.


Commenting on the Dream Cruises collaboration, Lisa Bauer, CEO and President, Starboard Cruise Services said: “We’re extremely proud of the partnership we’ve established with Dream Cruises over the years and are even prouder to join forces on these two record-breaking ships.

“We are also excited to bring together, for the first time, Starboard and DFS Group. We’re both industry leaders in catering to the Asia traveller — both on land and at sea. Now, our combined expertise will elevate the cruise shopping experience to new heights.”

Kent Zhu, President, Genting Cruise Lines added: “Dream Cruises is delighted to continue its long-standing collaboration with Starboard and to welcome the first DFS T Gallerias at sea on board our new Global Class ships.

“With Genting Cruise Lines’ over 25 years of experience operating cruise ships in Asia, we know that retail and shopping is an important component of our guests’ vacation plans, and we are excited to have the highly coveted brands that both Starboard and DFS represent available on our ships.”

“Our Global Class vessels belong to a new generation of cruise ships designed for the Asian market. As Asia’s first luxury cruise line, working with Starboard and DFS was a natural partnership. We look forward to collaborating with our valued travel retail partners on this groundbreaking new venture.”


Heinemann anticipates another €1bn year at IST

Retail has boomed at Istanbul Airport (IST) and the momentum is set to continue this year, even...


MAN 'very sorry' after power spike cancels flights

Manchester Airport (MAN) Managing Director Chris Woodroofe has issued an apology to passengers...


Vantage rebrands as airports manager and investor looks to the future

Vantage Airport Group (Vantage) has announced a corporate rebrand to Vantage Group. The...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend