Luxury travel retailer DFS Group has launched its first-ever local charity campaign in Guam and Saipan via DFS Cares.

T Galleria by DFS, Guam and Saipan have been ardent supporters of local charities for many years but the initiative marks the first time that the locations have invited communities to participate in fundraising.

For this year’s launch, DFS has selected Guam Cancer Care and Commonwealth Cancer Association as beneficiaries.

“This is the first ever charity campaign for the division,” commented Rachel Tan, Vice President Operations Mid Pacific, DFS Group. “The initiative of this campaign is to continue our commitment to support the community we live and work in and raise funds for a cause that is very close to our hearts.”

Through 31 October, DFS will draw on its extensive retail network in Guam and Saipan to promote cancer awareness and information about Guam Cancer Care and Commonwealth Cancer Association services.

DFS will provide a mechanism for customers and staff to be able to contribute to the charity, while raising funds and hosting special in-store promotions to celebrate the launch of DFS Cares.

For items purchased within selected fashion merchandise under the DFS Cares campaign, the company will donate US$5 to either Guam Cancer Care or Commonwealth Cancer Association, depending on the location of purchase.

In addition, customers can participate in a stamp rally for the chance to win exclusive prizes donated by T Galleria by DFS, Guam and hotel partners such as Tsubaki Tower, Westin Resort, Pacific Islands Club and Hyatt Regency Guam Hotel in Guam.

Joining the efforts are T Galleria by DFS, Saipan, The Shack and hotel partners including the Hyatt Regency Hotel, Eland Group and Grandvrio Resort in Saipan.