DFS unveils new World Design Space concept store in Macau

By Andrew Pentol |

New-DFS-Macau-store

The new World Design Space multi-brand concept store was unveiled at T Galleria by DFS, Macau, City of Dreams on 15 June.

DFS Group unveiled its new multi-brand concept store, World Design Space, at T Galleria by DFS, Macau, City of Dreams on Friday 15 June. According to the retailer, the store reimagines how space and fashion come together for the younger travelling consumer.

World Design Space represents a new era for DFS Group, specifically designed to attract customers who desire a wider choice of multi-branded street and urban fashion wear and accessories in a ‘dynamic and exciting’ environment.

The product variety includes ready-to-wear, designer bags, footwear, children’s clothing and toys as well as jewellery and accessory pieces.

World Design Space at T Galleria by DFS, Macau, City of Dreams also puts technological innovation at the heart of the concept, featuring over 50 visual and audible screens intended to transform the travelling customer’s journey through creativity and inspiration.

DFS EXCLUSIVES

Nelson Mui, DFS Vice President of Global Fashion and Merchandising Trends said: “The assortment at World Design Space includes over 35 new and emerging adult and children’s fashion brands from international design houses from Sweden, France and the UK. Many are exclusive to DFS and in the region.

“We curated the assortment from the world’s top showrooms to delight our customers while drawing a new generation seeking a youthful and fresh experience.”

To celebrate the opening, renowned Taiwanese DJ, producer and rap artist, Dizzy Dizzo made a special appearance at World Design Space. Dizzy Dizzo held a music production masterclass for guests and VIP customers within the space, integrating technology with music, fun and fashion.

Located at the Estrada do Istmo entrance of Galleria by DFS, Macau, City of Dreams, World Design Space connects DFS’ beauty boutiques and the fashion arc.

New-DFS-Macau-Store-2

Various product categories are available including ready-to-wear, designer bags, footwear, children’s clotting and toys.

The multi-brand space is an exciting addition to the store’s expansive environment, which already features a luxurious women’s shoe salon, dedicated men’s zone, timepieces & whiskies lounge and the largest beauty hall in Southern China.

It provides yet another attraction for customers who want to browse the very best in luxury beauty, fragrance and fashion and enjoy a seamless, one-stop shopping experience.

World Design Space introduces an array of emerging international brands, including many  that are exclusive to T Galleria by DFS, Macau, City of Dreams:

These include Anouki, Bijoux de Famille, Complet, Essentiel Antwerp, Habit Cactus, Les Jeunes Etoiles, Les Petits Joueurs, Lianna, Little Juggernauts, Michaela Buerger, Nailmatic, Oh! Yazbukey, Ruifier, Eleven Paris, Etre Cecile, GEYM, Mostly Heard Rarely Seen, Mr Monkies, Larose, Dad’s Cap, The Very Warm, The White Brand, Twenty Montreal, Christopher Raeburn and The Art of Scribble.

Jay-Frame-tour-of-new-DFS-Macau-store

Jay Frame, Vice President, Corporate Communications & Corporate Social Responsibility gives a guided tour of the new store.

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