DFS’ upcoming Queenstown store to debut new Resort Galleria concept

By Faye Bartle |

An illustration of the facade of T Galleria by DFS, Queenstown.

A vibrant illustration of the façade of T Galleria by DFS, Queenstown.

DFS Group is opening a new 1,800 sqm store in Queenstown, New Zealand, on 29 October, offering more than 120 top brands in a move that marks the introduction of the luxury travel retailer’s new Resort Galleria concept.

T Galleria by DFS, Queenstown will be located within the newly renovated O’Connells shopping complex – a landmark building in the town, which is a popular tourism spot.

It will be the first incarnation of DFS’ new Resort Galleria concept, which is being introduced to its global store portfolio.

The concept been designed to showcase assortments of leading international and local brands, with an emphasis on curating an ‘authentic sense of place and community’.

T Galleria by DFS, Queenstown does exactly that, with a coveted selection of brands on offer, including Dior Beauty, La Mer and Ralph Lauren fashion, as well as local stars such as Manuka South, Welmark and Antipodes, with more to be announced soon.

Nearly 40 brands will be exclusively available at the store.

An artist's impression of the the newly renovated O’Connell’s complex.

An artist’s impression of the the newly renovated O’Connell’s complex.

“We are very excited to introduce, for the first time in Queenstown, a carefully curated selection of the best luxury retail and finest local products, further enhancing the reputation and appeal of this beautiful destination,” says Prashant Mahboobani, Vice President Retail Operations Oceania, DFS Group.

DFS’ two-level offering will be the ‘first and only department store in Queenstown’, says the retailer, with a curated assortment of fashion and accessories, beauty, wines, food, gifts, and watches and jewellery.

The store will also feature a number of food and beverage choices.

T Galleria by DFS, Queenstown.

T Galleria by DFS, Queenstown will offer more than 120 top brands.

The design is described as ‘open and airy’ with ‘an informal yet elegant feel’, featuring natural and sustainable locally sourced materials.

Shoppers can join the DFS Loyal T programme for exclusive access, benefits and other privileges.

T Galleria by DFS, Queenstown will be DFS’ third location in New Zealand, building on its T Galleria by DFS, Auckland (open since 1997) and its several operated boutiques at Auckland Airport.

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