Diageo’s The Singleton pop-up opens at ‘duty free hotspot’ Penghu Island

By Faye Bartle |

Diageo Global Travel’s The Singleton pop-up store at Ever Rich Duty Free’s Profond Pier 3 Duty Free Complex on Penghu Island, Taiwan.

Diageo Global Travel’s The Singleton pop-up store at Ever Rich Duty Free’s Profond Pier 3 Duty Free Complex on Penghu Island, Taiwan.

Diageo Global Travel’s new The Singleton pop-up store at Ever Rich Duty Free’s Profond Pier 3 Duty Free Complex on Taiwan’s Penghu Island is perfectly placed to capitalise on the wave of Taiwan tourists travelling to offshore destinations.

“This partnership with Diageo Global Travel is another important step in realising Penghu Island’s potential as a global duty free shopping hot spot,” says Patricia Wang, Vice President, Ever Rich Duty Free.

“Many creative concepts have been brought to life in our complex to create a unique experience for our consumers. This collaboration with The Singleton will certainly provide a valuable experience for visitors to Penghu Island.”

The pop-up opened on 18 June with a ribbon cutting ceremony led by Diageo Global Travel team and industry partners.

Guests enjoyed an exclusive sampling and cocktail experience hosted by a mixologist and with commentary from a brand ambassador.

The pop-up will be open until 16 December 2022, inviting shoppers to taste a selection of The Singleton malt whiskies at the custom sampling bar, which is a focal point of the space.

The story of the brand is shown on an 86” plasma television screen positioned behind the bar.

Diageo Global Travel’s The Singleton pop-up store at Ever Rich Duty Free’s Profond Pier 3 Duty Free Complex on Penghu Island, Taiwan.

Displays showcase The Singleton core range, as well as a selection of rare editions.

There’s also a gift wrapping service available.

Displays located at key points throughout the space showcase The Singleton core range, as well as a selection of rare editions.

Diageo Global Travel’s The Singleton pop-up store at Ever Rich Duty Free’s Profond Pier 3 Duty Free Complex on Penghu Island, Taiwan.

Diageo Global Travel’s The Singleton pop-up on Penghu Island will be open until 16 December 2022.

“The complex, which houses the largest shopping mall in Penghu, is well located and a popular weekend destination for shoppers,” said Sandra Tassilly, Commercial Director APAC, MENA and India, Diageo Global Travel.

“It is also home to the Whiskey 101 Experience Showroom and the Johnnie Walker VIP room, so the opportunity to bring The Singleton, the top single malt brand in Taiwan* here made perfect sense.”

Source: *International Wine and Spirits Research, Drinks Market Analysis 2021.

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