Dior installation adds lustre at ARI The Loop DF Auckland

By Luke Barras-hill | Thursday, 31 May 2018 12:26

The display features a large Lip Studio. Source: Peter Meecham.

Christian Dior has unveiled an uprated brand presence at The Loop Duty Free departures store at Auckland Airport.

The activation is reportedly Dior’s largest installation to date in New Zealand travel retail, lending greater visibility to the entire Christian Dior fragrances range, plus enhanced beauty sections featuring a Lip Studio, Skincare Bar and full make-up workstation.

Tom Byrne, General Manager, the Loop Duty Free, New Zealand commented: “There is an increasing demand to provide our duty free customers with more than just products on shelves, but to create a full brand experience. Dior’s newest installation offers a modern shopping experience and is a great showcase of all the amazing products that the brand has on offer.”

The counter follows a major two-part refurbishment of the departures store, resulting in increased space for luxury brands.

Dior is available as an exclusive through The Loop Duty Free at Auckland Airport.

Aer Rianta International (ARI) brand The Loop Duty Free has responded to customer demands for a fuller brand experience at Auckland Airport. Source: Peter Meecham.

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