Distell makes key changes to strengthen ASPAC travel retail business

By Andrew Pentol |

Asia Pacific leads the recovery for the global travel retail channel, according to Luka Maga, Distell Global Travel Retail Managing Director.

Distell Global Travel Retail has announced strategic changes in personnel and distribution as it looks to strengthen its Asia Pacific business.

Effective immediately, the company has appointed Derek Scott as General Manager, Asia Pacific Travel Retail and Fabrice International as its South Korean DF&TR distributor.

Scott was previously Brand Director – Malts & Black Bottle at Distell and responsible for setting the strategic and commercial direction for the brands and leading the product development and portfolio strategy.

His remit also included oversight of the brand homes at the distilleries. Scott has two decades’ experience in the drinks industry and held senior marketing and commercial roles at Beam Suntory and Burn Stewart Distillers & CL World Brands.

RETAILER PARTNERSHIPS

Fabrice International works closely with leading South Korean duty free retailers such as Lotte Duty Free and Shinsegae Duty Free and represents leading spirits, fashion and leathergoods brands including Crystal Head Vodka, Meukow Cognac and Pourchet Paris.

Luke Maga, Distell Global Travel Retail Managing Director commented: “As Asia Pacific leads the recovery for the global travel retail channel, the key changes made to our travel retail business strengthen our position as we look to capitalise on opportunities in the region.

Derek Scott was previously Brand Director – Malts & Black Bottle at Distell, before assuming the role of General Manager, Asia Pacific Travel Retail.

“Derek’s wealth of experience coupled with Fabrice International’s expertise in South Korea will be instrumental in growing awareness of our single malt portfolio in Asia Pacific.”

Colleen Chon, Fabrice International Managing Director said: “Since our founding in 2001, we’ve prided ourselves on introducing high-profile international brands to travellers in South Korea. We look forward to strengthening our spirits portfolio with Distell’s iconic brands and to introducing them to major international airports and key downtown locations in South Korea.”

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