Dufry expands retail footprint at Perth International with new stores in T3

By Charlotte Turner |

Perth Duty Free Dufry leadThe world’s largest global travel retail operator, Dufry, has expanded its presence at Perth International Airport this week with new stores in both the departures and arrivals areas of Terminal 3.

 

The new stores follow the unveiling of Dufry’s multi-million-dollar revamp of the T1 duty free outlet which took place in June of last year. Dufry sealed a seven-year duty free contract at Perth Airport back in July 2018.

 

Dufry’s range of products, in excess of 1,600 skus, is now available to customers via the Perth Airport website (www.perthairport.com.au) prior to travel with purchases being picked up in-store at T3.

 

Perth Airport Chief Corporate Services Officer Debra Blaskett has welcomed the expansion.

 

A PERIOD OF TRANSITION

“Travellers to Terminal 3 International will be given the world class customer experience at which is at the heart of everything we do.”

Dufry-riboon-cutting-Perth

Andrea Belardini, second from right, officially opened a revamped walkthrough store in T1 last year.

Although Dufry expected to open the stores yesterday (Tuesday 14 January) it said that the full transition would be complete after a few more days.

 

“We know customers will love the new stores but we ask them to be patient during the transition as it will mean a temporary reduced line of stock with only core lines available,” added Blaskett.

Qantas airline Perth Airport generic Source - Qantas

Qantas operates flights from Terminal 3 where Dufry has just opened its new stores. Source: Qantas.

In conversation with Andrea Belardini, Dufry Divisional CEO for Asia Pacific & Middle East, he mentioned that when the company first opened its store in Perth, the trading environment was challenging.

Dufry walkthrough store T1 Perth Airport wide 2

Above and below: the Dufry walkthrough store is located on Level 2 of T1.

A slowdown in passenger arrivals meant that there was a dampening of spend from Australians towards the end of 2018 and during 2019. Australians are a dominant consumer group in Perth, more so than in Melbourne where the company also operates.

 

BUILDING ON STRONG PROGRESS

However, Belardini said he was ‘certainly satisfied’ with the performance of the T1 shop for a number of reasons.

 

“We have collected very important accolades for customer experience and we have made strong progress across a number of different categories, so we are satisfied. And we do believe we’re in a position now to tap into the future growth opportunity.”

Dufry walkthrough store T1 Perth Airport wide

Dufry’s walkthrough store underwent a multi-million dollar revamp.

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

Europe

Mondelez WTR launches Win a Diamond pop-up with Lagardère at CDG

Mondelez World Travel Retail (WTR) has unveiled an enhanced iteration of its Win a Diamond...

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend