Duty Zero by cdf marks second anniversary at Hong Kong Airport

By Andrew Pentol |

Duty-Zero-by-cdf

CDF-Lagardère Company Limited took over the liquor and tobacco contract at Hong Kong International Airport on 17 November 2017.

Duty Zero by cdf is celebrating the second anniversary of its seven stores at Hong Kong International Airport between 8 November and 31 December 2019.

CDF-Lagardère Company Limited (CDF-Lagardère), the joint-venture comprising China Duty Free Group (CDFG) and Lagardère Travel Retail took over the liquor and tobacco contract on 17 November 2017. Renovations were completed on 23 June 2018 and the stores were officially unveiled on 12 July 2018.

The celebration is based on a parade of 53 hand-picked worldwide creations of cognac, single malt whisky, blended whisky, wine and champagne and Asian liquor.

CDF-Lagardère Company Limited said: “The uniqueness of carefully handcrafted and precious blends, mature vintage, prestigious special-edition packing, fine and rare and exclusivity have been translated into the Duty Zero second Anniversary Collection for discerning wine and spirit aficionados and connoisseurs.”

As part of the celebration, an exhibition entitled Curating The World’s Finest Sensations takes customers on a journey of three thematic galleries in the East Hall North and East Hall South stores. These are The Master of Whisky, Wine Specialist and Connoisseur of Distilleries.

‘TREASURED GEMS’ UP FOR GRABS

Meanwhile, a digital silent auction is inviting bids on 21 ‘treasured gems’ with just one of each creation up for grabs. A lucky draw will take place at the end of the celebration with prizes worth HK$2m ($255,488). Customers spending HK1,500 in any Duty Zero store are eligible to enter.

Duty-Zero-by-Hong-Kong-2

The second anniversary celebration is based on a parade of 53 hand-picked worldwide creations of cognac, single malt whisky, blended whisky, wine and champagne and Asian liquor.

The first prize is a pair of return tickets to Scotland including hotel accommodation for two for four nights and the chance to join a Scotland Distillery tour to Mortlach, Glendullan, Glenfiddich and Macallan.

Other instant prizes include a range of wine and spirit bottles from leading brands, anniversary souvenirs, coupons and local confectionery products. Customers can receive 40% off selected wine and spirit products during the anniversary period.

An experiential zone features various wine and spirit brands such as the Johnnie Walker Ghost & Rare Glenury Royal Launch. Featured in the East Hall North Shop, this travel retail exclusive limited edition is the third series of the Johnnie Walker Ghost & Rare collection.

Master-of-whisky-new

An exhibition entitled Curating The World’s Finest Sensations takes customers on a journey of three thematic galleries including The Master of Whisky.

Located in the South, West Hall and Arrival shops, the Glenmorangie New Travel Exclusive Range features 12yo, 14yo and 16yo liquids matured in various bourbon sherry and virgin oak casks to create three  flavours. The range is a first-in-Asia launch and will not appear elsewhere for another four months.

Finally, the limited edition Henessy XO Ice Launch is featured in the East Hall South shop, House of Hennessy boutique and East Hall North shop and offers a new take on Hennessy XO by serving it over ice.

Selected Diamond VIP members can also enjoy various private dinners downtown to celebrate the launch of the Glenmorangie New Range (12yo, 14yo and 16yo), Johnnie Walker The Last Cask and Glenfiddich Grand Cru 23yo Rare Cask (1978/23yo/30yo). The Glenmorangie celebratory dinner took place on 8 November 2019, with the Glenfiddich and Johnnie Walker events set for 29 November and 6 December respectively.

 

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