Edrington introduces The Macallan 110 Proof to Taiwan travel retail doors

By Trbusiness Editor |

Edrington The Macallan 110 Proof

The Macallan 110 Proof is available exclusively through EverRich Duty Free.

Edrington has unveiled The Macallan 110 Proof, a new single malt Scotch whisky that offers a different interpretation of The Macallan Sherry Oak 12 Years Old.

The release is launching this month in Taiwan, via an exclusive partnership with EverRich Duty Free. Retailing at NT$3,500/US$115, The Macallan 110 Proof will be available in The Macallan Boutique at Taipei Taoyuan International Airport, and in selected duty free stores in Taiwan airports.

The Macallan Sherry Oak 12 Years Old is matured in predominantly sherry seasoned European Oak casks and is known for its rich, complex flavours. By presenting this expression at a higher strength (55% AVB), The Macallan 110 Proof amplifies the signature notes of fruit, spice and oak, while revealing new layers of character.

This delivers a deeper, more immersive tasting experience, the brand maintains, adding a new dimension to a classic favourite.

Edrington reinterprets The Macallan Sherry Oak 12 Years Old

The Macallan 110 Proof opens with aromas of dates, cherry compote, cinnamon, cacao nibs and dried orange slices. On the palate, rich oak and sultanas combine with stem ginger, star anise and mandarin, alongside notes of dark chocolate coated espresso beans.

The finish is described as long and warming, unfolding in layers of treacle toffee, mocha and sweet cinnamon.

Edrington Global Travel Retail Commercial Director Wilcy Wong commented: “Taiwan remains a key market for The Macallan and the wider Scotch whisky industry, which is why it is important that we continue to innovate and refresh our portfolio to appeal to consumers here.

Edrington The Macallan 110 Proof whisky

The Macallan 110 Proof will be available in The Macallan Boutique at Taipei Taoyuan International, and in selected duty free stores in Taiwan airports.

“By presenting our iconic 12 Years Old Sherry Oak in this bold style, we are giving enthusiasts and collectors alike the chance to experience a new dimension of a timeless whisky. The launch reflects our ambition to keep pushing the boundaries of what The Macallan can offer in global travel retail.”

EverRich Duty Free Vice President of Merchandising Patricia Wang added: “The arrival of The Macallan 110 Proof adds further appeal to the exclusive product showcase at The Macallan Boutique and in the wider duty-free stores across Taiwan airports. At EverRich Duty Free, we are dedicated to providing travellers with enriching experiences and an exceptional product selection.

“We are delighted to debut this remarkable release exclusively in Taiwan travel retail – a testament to the trust and recognition of EverRich’s role as a bridge connecting brands and travellers and offering our customers the opportunity to discover this bold new chapter from The Macallan.”

READ NEXT: Edrington Global TR reveals World of Wines & Spirits line-up

READ NEXT: Edrington collaborates with Jing to extend The Macallan Harmony series

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