Eternal Aura is Revlon’s first flagship fragrance introduction in eight years.

Elizabeth Arden has launched Eternal Aura, its first flagship fragrance introduction in eight years, across Asia Pacific travel retail, marking a significant new chapter for the beauty brand as it looks to reconnect with travellers through a modern interpretation of femininity, confidence and self-expression.

The new Eau de Parfum is now rolling out across key travel retail locations throughout the region, supported by a high-profile campaign fronted by actress Leighton Meester, who serves as the global face of the launch.

Designed to celebrate authenticity and female empowerment, Eternal Aura draws inspiration from the legacy of founder Elizabeth Arden while offering a contemporary olfactory profile rooted in the growing floral amber fragrance category.

“I’ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full-circle moment,” said Meester. “This campaign is all about recognising and celebrating the stage of life you’re in right now. It’s not about striving for perfection but about honouring the strength, confidence and beauty you’ve cultivated through everything you’ve achieved.”

Created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo, Eternal Aura combines natural ingredients with IFF’s Science of Wellness™ technology, which is designed to support feelings of energy, happiness and self-esteem.

The fragrance opens with notes of dragon fruit, golden pear and pink pepper, before evolving into a floral heart featuring magnolia, peony and an exclusive Elizabeth Arden co-distillate of rose and ambrette. Sandalwood, musk and tonka bean provide warmth and depth, creating what the brand describes as a fresh and contemporary take on the amber fragrance category.

The launch also introduces Eternal Aura Body Balm, a lightly scented body cream designed to complement the fragrance while helping to nourish and improve the appearance of the skin.

The Eternal Aura comes complemented by a matching body balm.

The packaging pays tribute to Elizabeth Arden’s heritage, drawing inspiration from the interiors of the brand’s historic salons. The bottle incorporates brushed gold accents and the founder’s favourite colour, pink, while a signature monogram motif references decorative wallpaper once featured throughout the salons.

“The launch of Eternal Aura is a tribute to our founder, Ms Elizabeth Arden,” said Yumie Chia, General Manager, Asia Pacific Travel Retail, Elizabeth Arden. “The fragrance and bottle embody her favourite colour, pink. It is the colour of gentle power, an aura and energy felt within many women. We would like women to be reminded of the magnificent, gentle yet powerful aura they have within themselves.”

The Asia Pacific travel retail campaign began at Lotte Duty Free at Melbourne Airport during April and May, where dedicated displays introduced travellers to the new fragrance. The launch has since expanded across a number of major travel hubs including Auckland Airport, Singapore Changi Airport and Bangkok International Airport.

Elizabeth Arden plans to continue the rollout throughout Asia Pacific during the second and third quarters of 2026, extending the visibility of what represents the brand’s most significant fragrance launch in almost a decade.

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