Estée Lauder and CDFG celebrate the start of the holiday season in Sanya

By Andrew Pentol |

Estee-Lauder-Haitang-Bay-Boutique-new

The Estée Lauder boutique at the CDFG Haitang Bay Sanya complex spans 1,510sq ft.

Estée Lauder, in partnership with China Duty Free Group (CDFG) has started the holiday season by returning to CDF’s Haitang Bay Sanya complex for a celebration on 14 December 2019.

Yang Mi, Global Spokesmodel, Estée Lauder was among those who attended the unveiling of The Estée Lauder Holiday Exhibition which is open until 30 December.

Over 1,000 shoppers, influencers, VIPs and press enjoyed the festivities which began on the Level 1 atrium and extended throughout the 1,510sq ft Estée Lauder boutique.

Rafaella Cornaggia, Senior Vice President, Estée Lauder Travel Retail Worldwide said: “We are thrilled to return this year and partner with China Duty Free to bring an enhanced festive retail experience to shoppers here in Haitang Bay.

“As a brand, we challenged ourselves to give our every-growing consumer base an unforgettable holiday experience and a more engaging way to discover our product offerings. We are grateful for the continued support of Yang Mi and our partners at China Duty Free.”

A SPECIAL WELCOME

Shoppers exploring the exhibition, which offers makeover services, spin-to-win games, customised photo opportunities and holiday make-up demonstrations were welcomed by Yang Mi.

Estée-Lauder-Holiday-Exhibition

The Estée Lauder Holiday Exhibition is open until 30 December 2019.

In addition to sharing her holiday travel beauty checklist, Yang Mi introduced three Estée Lauder exclusive sets — Advanced Night Repair Holiday Collection, Re-Nutriv Ultimate Lift Regenerating Youth Travel Collection and a Pure Color Envy Sculpting Lipstick Trio offering three shades for the season. These are Rebellious Rose, Slow Burn and Persuasive. The limited edition sets are available until the end of February 2020.

The unveiling featured special illustrations designed by fashion illustrator Megan Hess. Combined with animations and a light show, the spectacle will play three times a day until 25 December. For the month of December, Estée Lauder fans will be immersed in a ‘holiday-themed shopping paradise’, enjoy a host of activities and discover exclusive offerings from the brand’s make-up, skincare and fragrance best-sellers.

Yang Mi with Advanced Night Repair Holiday Collection

Yang Mi, Global Spokesmodel, Estée Lauder poses with the Advanced Night Repair Holiday Collection, one of three new exclusive sets.

Terry Chua, Vice President, Central Merchandising Division, China Duty Free commented: “Together with the Estée Lauder Companies, we are pleased to bring our loyal customers an unforgettable shopping experience complete with the best and latest innovations from Estée Lauder.

“Expect great offers, shopping rewards and the opportunity to see Yang Mi on stage. For fans of the Sanya International Duty Free Shopping Complex it will be a Christmas to remember.”

Crowd-shot-at-Estee-Lauder-and-CDFG-Holiday-event

The crowds were out in force at the large-scale celebration earlier this week.

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