The ribbon-cutting ceremony for the Estée Lauder Skin Longevity Institute Pop-up at Incheon Airport was held on 11 June. See below for caption L-R. 

To mark the launch of Re-Nutriv Ultimate Diamond Age Reversal Eye Crème, Estée Lauder Travel Retail has unveiled a Skin Longevity Institute pop-up in partnership with Shinsegae Duty Free at Incheon International Airport Terminal 2.

Active until 24 July, the pop-up invites travellers to discover the brand’s latest luxury skincare innovations, with the experience enriched thanks to a range of pampering beauty treatments.

Estée Lauder also announced that it will be the first brand to partner with Korean Air’s First Class Lounge, giving passengers the chance to have pampering Re-Nutriv skincare treatments before their flights.

This service will be available from 17 to 24 July at Korean Airlines First Class lounge at Incheon Terminal 2.

“At Estée Lauder, our vision has always been to meet the evolving demands of our consumers,” said Selina Thng, Vice President/General Manager, Estée Lauder Travel Internal Retail Asia Pacific.

“We know that luxury consumers across generations are prioritising experiences and services in their beauty routines, in addition to high-performance products.

“The Skin Longevity Institute pop up combines cutting-edge skincare with immersive luxury experiences, all inspired by our expertise in skin longevity science.”

The Re-Nutriv Ultimate Diamond Age Reversal Eye Crème is featured on the cover of the Korean Air inflight magazine Sky Shop.

Beauty services available for those visiting the Skin Longevity Institute pop up at the airport include tension-relieving hand massages and sculpting treatments for the face and eye area – all featuring Re-Nutriv products.

“It is especially meaningful that this beautiful pop-up is located in the heart of the airport, right in front of Shinsegae Duty Free, one of the most prominent and high-traffic areas in Incheon Airport,” noted Chang-Kyu Kim, Vice President of Operation Division of Incheon International Airport Corporation.

“I hope this marks the beginning of many more engaging and high-quality collaborations between Shinsegae Duty Free and Estée Lauder in the future.”

Jung Heeeun, Team Leader of the Merchandising Division, Shinsegae Duty Free, experiences a luxurious hand massage at the Skin Longevity Institute pop-up at Incheon.

Another bonus for travellers is the iris art photography zone, which offers visitors the chance to transform their iris patterns into bespoke digital portraits.

“Through this partnership, we are redefining what a pop-up can be — not just a retail space, but a curated destination where travellers can pause, explore, and truly enjoy the journey,” said Jungwook Lee, Executive Vice President of the Merchandising Division at Shinsegae Duty Free.

The activation was officially unveiled with a ribbon-cutting ceremony on 11 June, attended by senior executives from Estée Lauder Travel Retail, Incheon International Airport and Shinsegae Duty Free.

During the pop-up period, those making eligible purchases are gifted travel-sized skincare essentials and keepsakes such as elegant jewellery cases and porcelain collectibles.

The Estée Lauder Skin Longevity Institute concept teams luxury services with high-science skincare. Seen here is a consumer experiencing a beauty treatment for the eye area.

The new Re-Nutriv Ultimate Diamond Age Reversal Eye Crème is grounded in more than 15 years of skin longevity research and is powered by Estée Lauder’s patented Sirtivity-LP technology, which is said to help ‘turn on’ the longevity protein network to help target the visible effects of skin ageing.

The crème also features black diamond truffle extract, which supports the production of ATP (Adenosine Triphosphate), getting to work on fine lines and helping to lift and plump the eye contours for a firmer, smoother and more youthful-looking appearance.

Main pic from L-R (left to right): From Estee Lauder Companies – Area Sales Operations Director Lee JinYoung; Vice President/GM, Travel Retail South Korea, HTM & SEA Garriga, Eduardo; Vice President/General Manager Estee Lauder Travel Retail APAC, Selina Thng; Vice President of Operation Division of Incheon International Airport Corporation, Kim Chang-Kyu; Executive Vice President of the Merchandising Division at Shinsegae Duty Free, Lee Jungwook; Director of Commercial Services of Incheon International Airport Corporation, Im Seongbin; Senior Vice President of the Merchandising Division of Shinsegae Duty Free, Chae Jeongwon.

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